Luke Johnson is Chairman of Channel 4 Television and Risk Capital Partners. For eight years he wrote a weekly column on business in The Sunday Telegraph.
He was Chairman of PizzaExpress during the 1990s and is currently an owner and Chairman of Giraffe restaurants and Patisserie Valerie. He has also owned companies in recruitment, dentistry and retailing.
He graduated from Oxford and worked as a stockbroking analyst covering the media sector in the 1980s. He lives in London and is married with two children.

Introduction
1.Entrepreneurs and the Rich
Why Run Your Own Business?
Founder's Courage
Getting on the Rich Lists
50 Reasons To Be An Entrepreneur
How Tycoons Breed Success
Corporate Executive vs Entrepreneur
Trophy Wives
Billionaire Politicians
Paradise Syndrome
Inheritance
Letting Go
Legacy
2. Management and Corporate Life
Business Maxims
Executive Disease
Business Language
Seven Deadly Sins
Corporate Comedy
Vicious Business
Old Raiders Face Music
Boards
Buzzwords
Selling
3. Winners
World-Beating, Single-Product Companies
Champagne
Ineos
Digital Radio
Air Conditioning
Trademark Companies
Book Publishing
4. Problems
What Can Go Wrong
Things Fall Apart
The Worst Business Decision of All Time
The Downside of Downsizing
GEC a Go-Go
Health Clinic
Cammell Laird - A Marine Tragedy
The Software Industry Rip-Off
Frank Timis
5. Economics
A Philosophy of Capitalism
China
The Importance of Title
Russia
Student Misery
Japan Will Recover
The Age of the Dumpies is Dawning
6. Business History
Let's Support the Inventors of Real Wealth
Four of the Really Big Losers
Coke, Big Mac and Harry Hyams
The First American Boss of the Tube
Georges Doriot
United Fruit
A to Z
Airline Pioneers
Alfred Nobel
Who Remembers the Founder of GM?
The Panama Canal
Selfridges and Whiteley's
Richard Cobden
George Hudson
Sir Henry Wellcome
7. Investing
The Key Questions About Every Investment
Estate Agents
Perception and Reality in Chairmen's Statements
Forestry
Langbar
Why to Buy a Share
A Really Ethical Portfolio
A Bitter Pill from My Vet
Give these Market Myths a Miss
Ten-Baggers
Selling Signals
Regus
PartyGaming
The Loser's Game, the Winner's Curse and Freud
Is the Neuer Markt a Giant Ramp?
Why Stock Markets Always Kill The Ones
They Love The Most
8. Business and Society
Who Says Tycoons Are Always Wicked?
Public vs Private Sector
Public Schools
The Lawyers Will Kill Us All!
Twenty-First Century Philanthropists
Reinventing the NHS
Money War of the Ages
Appendix
A list of books referred to in articles