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"Breakaway ideas come to those who are in the habit of looking for them."
-FROM THE INTRODUCTION
Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas-the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them?
In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people. High-value ideas come to those people who are in the habit of looking for such ideas-all around them, all the time. These are theIdea Hunters. Such people do not buy into the notion that the only great idea is a pristinely original one. They know better. They understand that game-changing ideas are already out there, waiting to be spotted and then shaped into an innovation.
The authors present an eclectic band of Idea Hunters, ranging from Thomas Edison, Mary Kay Ash, and Walt Disney, to Warren Buffett, Apple's Phil Schiller, and others including the leaders of Twitter, Pixar Animation Studios, and the Boston Beer Company. These people have certain characteristics embodied in the four I-D-E-A principles (Interested, Diverse, Exercised, and Agile). They also know their gig-their personal mission, and why it matters. They don't let the organization, job, industry, or profession define their Idea Hunt. And they recognize how the world around them connects with their plans and projects.
Step by step, The Idea Hunter unveils a strategy for unearthing new ideas in any industry or organization. It is a must-have resource for anyone who wants to tap into the successful business ideas that are just waiting to be rediscovered.
"Breakaway ideas come to those who are in the habit of looking for them."
-FROM THE INTRODUCTION
Ideas are arguably the most valuable asset in an information-based economy. But how do you find the best ideas-the kind that can boost careers, change organizations, and ramp up the value of projects? Why do some people seem to come up with these ideas whenever they need them?
In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the minds of brilliant people. High-value ideas come to those people who are in the habit of looking for such ideas-all around them, all the time. These are theIdea Hunters. Such people do not buy into the notion that the only great idea is a pristinely original one. They know better. They understand that game-changing ideas are already out there, waiting to be spotted and then shaped into an innovation.
The authors present an eclectic band of Idea Hunters, ranging from Thomas Edison, Mary Kay Ash, and Walt Disney, to Warren Buffett, Apple's Phil Schiller, and others including the leaders of Twitter, Pixar Animation Studios, and the Boston Beer Company. These people have certain characteristics embodied in the four I-D-E-A principles (Interested, Diverse, Exercised, and Agile). They also know their gig-their personal mission, and why it matters. They don't let the organization, job, industry, or profession define their Idea Hunt. And they recognize how the world around them connects with their plans and projects.
Step by step, The Idea Hunter unveils a strategy for unearthing new ideas in any industry or organization. It is a must-have resource for anyone who wants to tap into the successful business ideas that are just waiting to be rediscovered.
ANDY BOYNTON IS THE DEAN of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school's highly-rated global Executive MBA program.
BILL FISCHER IS A PROFESSOR at IMD. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China.
WILLIAM BOLE IS A JOURNALIST and a research fellow of the Winston Center for Leadership and Ethics at Boston College.
Preface: Why Hunt? xi
Introduction: Brilliance Not Required 1
Already Out There 3
Ready to Unlearn 7
1 Know Your Gig 11
The Discernment 13
The Circle of Competence 17
Gigs Matter 19
The I-D-E-A Principles
Interested
2 Be Interested, Not Just Interesting 25
Curiosity at the Trading Post 28
Learning Machines 29
Your Brain is Open 33
Defining Your Own Hunt 36
Ideawork #1: Selling the Best Hour of the Day to Yourself 39
Diverse
3 Diversifying the Hunt 47
The Color of Your Ideas 49
When Weak Ties are Strong 51
Widening Your Intellectual Bandwidth 54
Bridging Distant Worlds 58
Ideas are Everywhere 61
Ideawork #2: The I'S and T'S 65
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Agile
5 Idea Flow is Critical 101
The Case of the Guitar Strings 104
Creating Idea Spaces at Pixar 106
Finding the "Informal Bosses" 110
Letting Ideas Percolate 112
When It's Time to "Kill" Ideas 115
Ideawork #4: Ready, Set, Launch 121
6 Create Great Conversations 129
"Continuers" and "Terminators" 132
The Value of a Naive Question 136
Preparing for the Big Conversation 138
Epilogue: Thoreau and the I-D-E-A Assessment 143
References 151
Acknowledgments 161
About the Authors 165
Index 167
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 192 S. |
| ISBN-13: | 9780470767764 |
| ISBN-10: | 0470767766 |
| Sprache: | Englisch |
| Herstellernummer: | 14576776000 |
| Einband: | Gebunden |
| Autor: |
Boynton, Andy
Fischer, Bill |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 15 mm |
| Von/Mit: | Andy Boynton (u. a.) |
| Erscheinungsdatum: | 26.04.2011 |
| Gewicht: | 0,439 kg |
ANDY BOYNTON IS THE DEAN of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school's highly-rated global Executive MBA program.
BILL FISCHER IS A PROFESSOR at IMD. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China.
WILLIAM BOLE IS A JOURNALIST and a research fellow of the Winston Center for Leadership and Ethics at Boston College.
Preface: Why Hunt? xi
Introduction: Brilliance Not Required 1
Already Out There 3
Ready to Unlearn 7
1 Know Your Gig 11
The Discernment 13
The Circle of Competence 17
Gigs Matter 19
The I-D-E-A Principles
Interested
2 Be Interested, Not Just Interesting 25
Curiosity at the Trading Post 28
Learning Machines 29
Your Brain is Open 33
Defining Your Own Hunt 36
Ideawork #1: Selling the Best Hour of the Day to Yourself 39
Diverse
3 Diversifying the Hunt 47
The Color of Your Ideas 49
When Weak Ties are Strong 51
Widening Your Intellectual Bandwidth 54
Bridging Distant Worlds 58
Ideas are Everywhere 61
Ideawork #2: The I'S and T'S 65
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Exercised
4 Mastering the Habits of the Hunt 71
The Practice of Ideas 73
Begin with an Eye 75
Observing at the Ritz 77
Erecting a Personal Platform of Observation 80
Write It Down 83
Get It Moving 86
Observe Yourself 88
Ideawork #3: Assembling an Idea Portfolio 91
Agile
5 Idea Flow is Critical 101
The Case of the Guitar Strings 104
Creating Idea Spaces at Pixar 106
Finding the "Informal Bosses" 110
Letting Ideas Percolate 112
When It's Time to "Kill" Ideas 115
Ideawork #4: Ready, Set, Launch 121
6 Create Great Conversations 129
"Continuers" and "Terminators" 132
The Value of a Naive Question 136
Preparing for the Big Conversation 138
Epilogue: Thoreau and the I-D-E-A Assessment 143
References 151
Acknowledgments 161
About the Authors 165
Index 167
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | 192 S. |
| ISBN-13: | 9780470767764 |
| ISBN-10: | 0470767766 |
| Sprache: | Englisch |
| Herstellernummer: | 14576776000 |
| Einband: | Gebunden |
| Autor: |
Boynton, Andy
Fischer, Bill |
| Hersteller: |
Wiley
John Wiley & Sons |
| Maße: | 235 x 157 x 15 mm |
| Von/Mit: | Andy Boynton (u. a.) |
| Erscheinungsdatum: | 26.04.2011 |
| Gewicht: | 0,439 kg |
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