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Beschreibung
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Understand how to utilize the latest technology to deliver a unique omnichannel luxury customer experience that builds long-lasting loyalty.
Über den Autor
Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi.
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter - 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter - 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter - 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter - 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter - 08: Emerging Trends in Customer Relationship Management Chapter - 09: How to Optimize Spend and Evaluate Success Chapter - 10: New Technologies and the Future of Customer Experience Chapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398615458 |
| ISBN-10: | 1398615455 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gabriella Lojacono
Guido Tirone |
| Redaktion: | Lojacono, Gabriella |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 22 mm |
| Von/Mit: | Gabriella Lojacono |
| Erscheinungsdatum: | 03.08.2024 |
| Gewicht: | 0,779 kg |
Über den Autor
Gabriella Lojacono is an Associate Professor of International Management at the Department of Management and Technology of Università Bocconi and SDA Bocconi School of Management based in Milan, Italy. She is also the Director of the Executive Master in Luxury Management at SDA Bocconi.
Inhaltsverzeichnis
Chapter - 00: Introduction Chapter - 01: The Alchemy of Luxury: Brand Identity and Value Creation Chapter - 02: (Un)setting the Boundaries: The World of Luxury and its Protagonists Chapter - 03: Timeless Yet Timely: The Paradox of Luxury Authenticity Chapter - 04: Luxury, Arts and Culture: How Luxury Maisons have Become Prominent Cultural Actors Chapter - 05: Experience-Led Luxury Strategies: How Brands are Reshaping Customer Activation and Engagement Chapter - 06: Seamless Retail: Bridging the Digital and Physical Divide Chapter - 07: How to Build a 360° View of the Customer to Nurture Personalized Relationships Chapter - 08: Emerging Trends in Customer Relationship Management Chapter - 09: How to Optimize Spend and Evaluate Success Chapter - 10: New Technologies and the Future of Customer Experience Chapter - 11: Reimagining the Supply Chain in the Luxury Industry : Transparency, Human Rights, Ethical Labor Practices and Animal Welfare Chapter - 12: Sustainability for Luxury Brands: Global Change in CSR, Circularity and Authentication
Details
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Einzelne Wirtschaftszweige |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781398615458 |
| ISBN-10: | 1398615455 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Gabriella Lojacono
Guido Tirone |
| Redaktion: | Lojacono, Gabriella |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 22 mm |
| Von/Mit: | Gabriella Lojacono |
| Erscheinungsdatum: | 03.08.2024 |
| Gewicht: | 0,779 kg |
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