Mike Stevens: The Direct to Consumer Playbook

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Cover: 9781398605428 | The Direct to Consumer Playbook | Mike Stevens | Taschenbuch | 2022

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Sprache: Englisch

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Beschreibung

Discover how any brand can drive a winning direct to consumer strategy, irrespective of market segments, with insight and lessons from the global companies who have made their DTC business a success.

Über den Autor

Mike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: In the beginning was [...] - graze; Chapter - 02: From a side hustle to international stardom - Huel; Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag; Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild; Chapter - 05: Moving with the times and the art of resilience - Cornerstone; Chapter - 06: Why bigger is not always better - Sugru; Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap; Chapter - 08: Building a community for a higher purpose - TRIBE; Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick | Clearing; Chapter - 10: The importance of an emotional connection with your customers - [...]; Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights; Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks; Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants; Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim; Chapter - 15: Summing up

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	224
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781398605428
ISBN-10:	1398605425
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Stevens, Mike
Hersteller:	Kogan Page
Maße:	233 x 155 x 15 mm
Von/Mit:	Mike Stevens
Erscheinungsdatum:	31.05.2022
Gewicht:	0,344 kg

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