Robert W Bly: The Content Marketing Handbook

Cover: 9781599186603 | The Content Marketing Handbook | Robert W Bly | Taschenbuch | Englisch

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Beschreibung

Content can be an effective and economical tool to add to your marketing strategy. But content marketing is most effective when integrated into a multichannel campaign that not only educates consumers but offers that content with various direct response methods, online and offline, to generate leads, prospects, and direct sales. Having written more than 90 books during his forty-year career in content and direct marketing Robert Bly has more than a few strategies to help readers get the highest ROI on their content.

Über den Autor

Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.

Inhaltsverzeichnis

Introduction

Chapter 1: The 10 steps to content marketing success

Chapter 2: How to write compelling content

Chapter 3: Planning your content marketing strategy

Chapter 4: Integrating content with direct response and online marketing

Chapter 5: Marketing with white papers, ebooks, and special reports

Chapter 6: Marketing with case studies and testimonials

Chapter 7: Marketing with books and mini-books

Chapter 8: Marketing with articles and blogs

Chapter 9: Marketing with e-newsletters and emails

Chapter 10: Marketing with podcasts and other audio

Chapter 11: Marketing with video and apps

Chapter 12: Marketing with webinars and teleconferences

Chapter 13: Marketing with seminars, workshops, speeches, and talks

Chapter 14: Marketing with infographics and tipographics

Chapter 15: Social media marketing

Chapter 16: Driving traffic with content-based calls to action

Chapters 17: Increasing conversion with content

Appendix A: Copyright laws and how not to violate them when creating your content

Appendix B: Resources

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781599186603
ISBN-10:	1599186608
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bly, Robert W
Hersteller:	Entrepreneur Press
Maße:	226 x 156 x 22 mm
Von/Mit:	Robert W Bly
Erscheinungsdatum:	18.02.2020
Gewicht:	0,425 kg

Artikel-ID: 116716652

Über den Autor

Inhaltsverzeichnis

Details

Erscheinungsjahr:	2020
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781599186603
ISBN-10:	1599186608
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bly, Robert W
Hersteller:	Entrepreneur Press
Maße:	226 x 156 x 22 mm
Von/Mit:	Robert W Bly
Erscheinungsdatum:	18.02.2020
Gewicht:	0,425 kg