48,95 €*
Versandkostenfrei per Post / DHL
Lieferzeit 1-2 Wochen
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
Ana Andjelic is a strategy executive, author of The Business of Aspiration, and named as one of Forbes' World's Most Influential CMOs. She focuses on brand-driven management and growth of modern businesses and works with companies to develop new business models, value architectures and revenue streams.
Introduction: The Modern Aspiration Economy 1. To Hack Growth, Brands Have to Hack Culture First 2. Three Models of Social Influence 3. Why Taste Communities are the Future of Marketing 4. Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design 5. The 4Cs: Brand Strategy Meets Aspiration Economy Conclusion: Coronavirus Killed the Modern Aspiration Economy. What Comes Next?
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 94 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367554408 |
| ISBN-10: | 0367554402 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Andjelic, Ana |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 157 x 10 mm |
| Von/Mit: | Ana Andjelic |
| Erscheinungsdatum: | 27.10.2020 |
| Gewicht: | 0,181 kg |
Ana Andjelic is a strategy executive, author of The Business of Aspiration, and named as one of Forbes' World's Most Influential CMOs. She focuses on brand-driven management and growth of modern businesses and works with companies to develop new business models, value architectures and revenue streams.
Introduction: The Modern Aspiration Economy 1. To Hack Growth, Brands Have to Hack Culture First 2. Three Models of Social Influence 3. Why Taste Communities are the Future of Marketing 4. Mimicry as Taste: Why Cultural Sameness is a Matter of Social Design 5. The 4Cs: Brand Strategy Meets Aspiration Economy Conclusion: Coronavirus Killed the Modern Aspiration Economy. What Comes Next?
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Volkswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 94 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367554408 |
| ISBN-10: | 0367554402 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Andjelic, Ana |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 157 x 10 mm |
| Von/Mit: | Ana Andjelic |
| Erscheinungsdatum: | 27.10.2020 |
| Gewicht: | 0,181 kg |
Ähnliche Produkte
Lieferzeit 1-2 Wochen
Aktuell nicht verfügbar
Lieferzeit 1-2 Werktage
Aktuell nicht verfügbar
Lieferzeit 1-2 Werktage
