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Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing!
- Chapter 1 Understanding the Synergetic Digital Ecosystem
- Chapter 2 Understanding Digital Analytics Concepts
- Chapter 3 Choosing Your Analytics Tools
- Chapter 4 Digital Analysis: Brand
- Chapter 5 Digital Analysis: Audience
- Chapter 6 Digital Analysis: Ecosystem
- Chapter 7 Return on Investment
- Chapter 8 Understanding Digital Influence
- Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
- Chapter 10 Improving Customer Service
- Chapter 11 Using Digital Analytics to Anticipate a Crisis
- Chapter 12 Launching a New Product
- Chapter 13 Building Your Research Plan
- Chapter 14 Building Reports that Will Actually Be Useful
- Chapter 15 The Future of Digital Data
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780789759603 |
| ISBN-10: | 0789759608 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hemann, Chuck
Burbary, Ken |
| Auflage: | 2. Auflage |
| Hersteller: | Pearson International |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Chuck Hemann (u. a.) |
| Erscheinungsdatum: | 09.05.2018 |
| Gewicht: | 0,399 kg |
- Chapter 1 Understanding the Synergetic Digital Ecosystem
- Chapter 2 Understanding Digital Analytics Concepts
- Chapter 3 Choosing Your Analytics Tools
- Chapter 4 Digital Analysis: Brand
- Chapter 5 Digital Analysis: Audience
- Chapter 6 Digital Analysis: Ecosystem
- Chapter 7 Return on Investment
- Chapter 8 Understanding Digital Influence
- Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
- Chapter 10 Improving Customer Service
- Chapter 11 Using Digital Analytics to Anticipate a Crisis
- Chapter 12 Launching a New Product
- Chapter 13 Building Your Research Plan
- Chapter 14 Building Reports that Will Actually Be Useful
- Chapter 15 The Future of Digital Data
| Erscheinungsjahr: | 2018 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780789759603 |
| ISBN-10: | 0789759608 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Hemann, Chuck
Burbary, Ken |
| Auflage: | 2. Auflage |
| Hersteller: | Pearson International |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 229 x 152 x 15 mm |
| Von/Mit: | Chuck Hemann (u. a.) |
| Erscheinungsdatum: | 09.05.2018 |
| Gewicht: | 0,399 kg |
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