David Kincaid: The Brand-Driven CEO | Buch

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Beschreibung

This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.

Über den Autor

David Kincaid is among North America’s most recognized and respected opinion leaders in the field of brand management. Prior to starting Level5 Strategy, David was Chief Marketing Officer at Corus Entertainment and the Senior VP of Marketing and Strategic Planning at Labatt Breweries of Canada. He also held management roles at American Express and General Foods. David is a frequent speaker at leading business schools and conferences and serves as an adjunct professor of marketing at the Smith School of Business (Queen’s University) and the Schulich Executive Education Program (York University). Notable amongst David’s many honors is being inducted into the American Marketing Association’s Marketing Hall of Legends. David Kincaid is also the author of Brand Forward, Brand Back (2017) and The Value of Promise Consistently Kept (2017).

Inhaltsverzeichnis

A Note from the Author

Introduction

Part One: Unlocking a Different Kind of Value

1. The Most Valuable - and Most Misunderstood - Asset on Your Balance Sheet
2. Creating Business Value
3. Barriers to Unlocking Value
4. Introducing the New 4Ps
5. The Six Success Factors behind Brand-Driven CEOs

Part Two: The New 4Ps and Six CEO Success Factors in Action

6. People
7. Process
8. Intellectual Property
9. Partnerships

Part Three: Brand-Driven CEO Assessment and New 4Ps Playbook

Acknowledgments
Notes
Index

Details

Erscheinungsjahr:	2020
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Einband - fest (Hardcover)
ISBN-13:	9781442649859
ISBN-10:	1442649852
Sprache:	Englisch
Einband:	Gebunden
Autor:	Kincaid, David
Hersteller:	University of Toronto Press
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	233 x 161 x 27 mm
Von/Mit:	David Kincaid
Erscheinungsdatum:	15.10.2020
Gewicht:	0,516 kg

Artikel-ID: 132527410