PETER KRASS is a freelance writer and editor living in New Hampshire. He has contributed extensively to Investor's Business Daily. His other books include The Book of Business Wisdom: Classic Writings by the Legends of Commerce and Industry, The Book of Leadership Wisdom: Classic Writings by Legendary Business Leaders, and The Book of Investing Wisdom: Classic Writings by Great Stock-Pickers and Legends of Wall Street, all published by Wiley.

THE START-UP.

Michael Bloomberg: I Love Mondays.

Harvey S. Firestone: Starting the Company.

Andy Kessler: Go Ahead-Jump!

Kim Polese: A Tech Dream Comes True.

Norm Brodsky: The Three Criteria for a Successful New Business.

Doris Drucker: Mrs. Drucker Starts a Business.

THE MAVERICK ELEMENT AND OTHER QUALITIES.

Warren Avis: Are You a Gunslinger?

Barry Diller: The Discomfort Zone.

Wally Amos: The Power in Commitment.

Andrew Carnegie: The Crucial Question.

Lillian Vernon: The Successful Entrepreneur's Toolkit.

Mark H. McCormack: For Entrepreneurs Only.

VENTURE CAPITAL, LBOS, AND GOING PUBLIC.

Tom Monaghan: Bankers Are the Keepers of the Keys.

Conrad Hilton: A Million-Dollar Mountain and a Red Hat.

Irene Smith: Money: The Truth about Financing a Growing Small Business.

Arthur Rock: Strategy versus Tactics from a Venture Capitalist.

Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.

An Wang: Going Public.

RISK AND STRATEGY.

Richard Branson: Risk Taking.

Scott McNealy: A Winning Business Model for the 1990s.

Simon Ramo: The Technique of Anticipation.

Dave Thomas: The Secrets of Sniffing Around.

J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.

Victor Kiam: Remington's Marketing and Manufacturing Strategies.

Franklin A. Seiberling: Buying or Selling - Which Counts Most?

Steve Case: Ten Commandments for Building the Medium.

INVENTORS TURNED ENTREPRENEURS.

Henry Ford: How I Made a Success of My Business.

Steven P. Jobs: When We Invented the Personal Computer...

George Eastman: Make the Camera as Convenient as the Pencil.

Edwin H. Land: In the Creator's Mind.

Nolan Bushnell: To Win the Business Game, Do What You Know.

Benjamin Franklin: Advice to a Young Tradesman.

Clarence Birdseye: If I Were Twenty-One.

BRANDING, IMAGE, AND SELLING.

Howard M. Schultz: The Best Way to Build a Brand.

Colonel Harland Sanders: The Making of a Colonel.

Akio Morita: Moving Up in Marketing by Getting Down to Basics.

Marquis M. Converse: My Test of Good Management.

John H. Johnson: Breaking Through the Ad Barrier.

Michael S. Dell: Service Sells.

Al Neuharth: Showmanship and Salesmanship.

P. T. Barnum: The American Museum.

ENTREPRENEURIAL MANAGEMENT.

Alfred C. Fuller: The Need for Controls.

Debbi Fields: My Style.

H. Ross Perot: Change Is Fun.

Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.

Anita Roddick: Four-Letter Words!

Anita F. Brattina: The Diary of a Small Business Owner.

Thomas J. Watson: To Make a Business Grow - Begin Growing Men.

PERSONAL STORIES.

Herman W. Lay: Your Own Business.

Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?

Joseph C. Wilson: The Product Nobody Wanted.

Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.

Samuel Goldwyn: You Can Always Do Better.

Acknowledgments.

Notes.

Credits and Sources.

Chronology.

Author Index.

Companies Founded, Cofounded, Or Managed by Authors.

Index.