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Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy.
James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.
The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools - the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 278 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032329734 |
| ISBN-10: | 1032329734 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mahoney, James |
| Redaktion: | James Mahoney |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 244 x 173 x 18 mm |
| Von/Mit: | James Mahoney |
| Erscheinungsdatum: | 20.06.2023 |
| Gewicht: | 0,55 kg |
James Mahoney PhD is Adjunct Professor in Professional Communication, News and Media Research Centre, and former Head, Discipline of Communication, Faculty of Arts and Design, at the University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. His research interests are in issues management and strategic communication.
The Brief 1. What this book is about 2. The nature of strategic communication 3. Communication strategy and business planning 4. Elements of a communication strategy 5. Analysing organisational communication needs 6. Why target publics matter 7. Setting the compass: communication goals and objectives 8. Planning effective messages 9. Reaching target publics: the role of communication pathways 10. Communication tools - the things we do 11. Managing a strategic communication plan 12. The Gemini factor: Evaluating strategic communication projects 13. Strategic communication counselling
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 278 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032329734 |
| ISBN-10: | 1032329734 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Mahoney, James |
| Redaktion: | James Mahoney |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 244 x 173 x 18 mm |
| Von/Mit: | James Mahoney |
| Erscheinungsdatum: | 20.06.2023 |
| Gewicht: | 0,55 kg |
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