Catriona Miller, PhD, is a professor in Media at Glasgow Caledonian University, where she teaches on creativity and media content development. Her research interests include storytelling and the archetypal dimensions of science fiction, horror and fantasy genres, publishing her monograph Cult TV Heroines in 2020. She also publishes on Jungian film theory and co-edited Exploring Depth Psychology and the Female Self: Feminist Views from Somewhere with Leslie Gardner in 2021. She is a senior fellow of the Higher Education Academy.

Hazel Marshall is a writer, story trainer and consultant with a diverse background in the craft of shaping narratives across a wide range of factual genres and platforms. She ran popular, practical storytelling workshops for almost ten years at the BBC, training hundreds of programme makers in her time there. She continues to train production teams making series for multiple channels and streamers and has been a story or script consultant on numerous award-winning landmark series.

Linda Green is Founding Director of Leading Creative Talent helping to develop and sell formats in the UK and internationally, providing creative development and pitch coaching for major broadcasters and production companies. Prior to this, as Head of Creative Leadership at the BBC, Linda designed the BBC's Creative Leadership Programme which delivered new ideas and talent for the UK's top formats. Linda speaks regularly at industry events and has delivered creative ideas and leadership seminars for universities across Europe.

Chapter 1 - What is a format?

Chapter 2 - Be Creative

Chapter 3 - Do Creative

Chapter 4 - Shape It

Chapter 5 - Build It

Chapter 6 - Design It

Chapter 7 - Populate It

Chapter 8 - Drive It

Chapter 9 - Get Out There!

Appendix