Yeunjae Lee: Strategic CEO Communication

Cover: 9781032725543 | Strategic CEO Communication | Yeunjae Lee (u. a.) | Taschenbuch | 2026

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Sprache: Englisch

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Beschreibung

This book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders. It is ideal for advanced students in programs related to public relations and communication or corporate leaders seeking research-informed guidance on effective communication for strategic success.

Über den Autor

Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA.

Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations in the College of Communication at Boston University, USA.

Inhaltsverzeichnis

1. CEOs as Strategic Communicators 2. Stakeholders and Publics of CEO communication 3. Building Relationships with Stakeholders Through CEO Communication 4. Internal CEO Communication 5. CEO Communication in Managing Issues, Crises, and Changes 6. CEO Communication on Emerging Digital Technologies 7. CEO Communication and Activism 8. Ethics and CEO Communication 9. CEO Communication in a Global and Intercultural Context 10. An Integrative Model of Strategic CEO Communication

Details

Erscheinungsjahr:	2026
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032725543
ISBN-10:	1032725540
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Lee, Yeunjae Yue, Cen (April)
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 10 mm
Von/Mit:	Yeunjae Lee (u. a.)
Erscheinungsdatum:	22.01.2026
Gewicht:	0,279 kg