Statistics for Marketing and Consumer Rese...

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Beschreibung

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

Über den Autor

Mario Mazzocchi is Associate Professor in Statistics and Economics at the Department of Statistical Sciences of the University of Bologna. He is also Visiting Research Fellow at the University of Reading, where he has previously served as a lecturer in Applied Economics and Consumer Behaviour. He is currently a consultant to FAO on nutrition policies, and has been appointed by the European Commission as a permanent member of the group of experts on the evaluation of the EU School Fruit Scheme. He is Associate Editor of the journal Food Policy. He has led research teams of the University of Bologna in four EC-funded research projects. He has published two books(Fat Economics and Statistics for Marketing and Consumer Research) and about 40 articles in international refereed papers on a variety of applied economics topics, including consumer research, policy evaluation, health economics, tourism economics, time series econometrics.

Inhaltsverzeichnis

PART ONE: COLLECTING, PREPARING AND CHECKING THE DATA
Measurement, Errors and Data for Consumer Research
Secondary Consumer Data
Primary Data Collection
Data Preparation and Descriptive Statistics
PART TWO: SAMPLING, PROBABILITY AND INFERENCE
Sampling
Hypothesis Testing
Analysis of Variance
PART THREE: RELATIONSHIPS AMONG VARIABLES
Correlation and Regression
Association, Log-linear Analysis and Canonical Correlation Analysis
Factor Analysis and Principal Component Analysis
PART FOUR: CLASSIFICATION AND SEGMENTATION TECHNIQUES
Discriminant Analysis
Cluster Analysis
Multidimensional Scaling
Correspondence Analysis
PART FIVE: FURTHER METHODS IN MULTIVARIATE ANALYSIS
Structural Equation Models
Discrete Choice Models
The End (and Beyond)

Erscheinungsjahr:	2008
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781412911221
ISBN-10:	1412911222
Sprache:	Englisch
Herstellernummer:	B11214P
Einband:	Kartoniert / Broschiert
Autor:	Mazzocchi, Mario
Hersteller:	SAGE Publications Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	244 x 170 x 23 mm
Von/Mit:	Mario Mazzocchi
Erscheinungsdatum:	22.05.2008
Gewicht:	0,744 kg

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