Deborah Weinswig: Next Generation Retail

Cover: 9781398609631 | Next Generation Retail | Deborah Weinswig (u. a.) | Taschenbuch | 2023

Rückseite: 9781398609631 | Next Generation Retail | Deborah Weinswig (u. a.) | Taschenbuch | 2023

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Sprache: Englisch

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Beschreibung

Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .

Über den Autor

Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail.

Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.

Inhaltsverzeichnis

Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap

Details

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398609631
ISBN-10:	1398609633
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Weinswig, Deborah Hartmann, Renee
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 21 mm
Von/Mit:	Deborah Weinswig (u. a.)
Erscheinungsdatum:	28.02.2023
Gewicht:	0,722 kg