Deborah Weinswig: Next Generation Retail

Cover: 9781398609631 | Next Generation Retail | Deborah Weinswig (u. a.) | Taschenbuch | 2023

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Sprache: Englisch

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Beschreibung

Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .

Über den Autor

Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director and Head of the Global Staples and Consumer Discretionary team at Citi Research. A frequent conference keynote speaker, she sits on the advisory board of the World Retail Congress and has been recognised as a Top Retail Influencer of 2022 by RETHINK Retail. She is frequently quoted in The Wall Street Journal, The New York Times, Bloomberg and Forbes.

Inhaltsverzeichnis

Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap

Erscheinungsjahr:	2023
Fachbereich:	Allgemeines
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781398609631
ISBN-10:	1398609633
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Weinswig, Deborah Hartmann, Renee
Hersteller:	Kogan Page
Maße:	232 x 155 x 19 mm
Von/Mit:	Deborah Weinswig (u. a.)
Erscheinungsdatum:	28.02.2023
Gewicht:	0,496 kg

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