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Englisch
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Beschreibung
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
Über den Autor
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director and Head of the Global Staples and Consumer Discretionary team at Citi Research. A frequent conference keynote speaker, she sits on the advisory board of the World Retail Congress and has been recognised as a Top Retail Influencer of 2022 by RETHINK Retail. She is frequently quoted in The Wall Street Journal, The New York Times, Bloomberg and Forbes.
Inhaltsverzeichnis
Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781398609631 |
| ISBN-10: | 1398609633 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Weinswig, Deborah
Hartmann, Renee |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 232 x 155 x 19 mm |
| Von/Mit: | Deborah Weinswig (u. a.) |
| Erscheinungsdatum: | 28.02.2023 |
| Gewicht: | 0,496 kg |
Über den Autor
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director and Head of the Global Staples and Consumer Discretionary team at Citi Research. A frequent conference keynote speaker, she sits on the advisory board of the World Retail Congress and has been recognised as a Top Retail Influencer of 2022 by RETHINK Retail. She is frequently quoted in The Wall Street Journal, The New York Times, Bloomberg and Forbes.
Inhaltsverzeichnis
Chapter - 00: Introduction - The changing nature of today's consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What's ahead? The future outlook for retail; Chapter - 12: What's ahead?; Chapter - 13: Creating your roadmap
Details
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781398609631 |
| ISBN-10: | 1398609633 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Weinswig, Deborah
Hartmann, Renee |
| Hersteller: | Kogan Page |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 232 x 155 x 19 mm |
| Von/Mit: | Deborah Weinswig (u. a.) |
| Erscheinungsdatum: | 28.02.2023 |
| Gewicht: | 0,496 kg |
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