Stanley: SELLING TO AFFLUENT PB | Taschenbuch

Cover: 9780070610491 | SELLING TO AFFLUENT PB | Stanley | Taschenbuch | Englisch | 1997

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

35,30 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Beschreibung

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

• Business owners • Sales professionals • Women • Asian Americans • Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

He provides insights into different affluent groups including:

• Business owners • Sales professionals • Women • Asian Americans • Retired millionaires

Über den Autor

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Zusammenfassung

In this classic of marketing literature, bestselling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the ``hot buttons'' of the affluent, and sell to extremely successful people. He provides insights into different affluent groups including business owners, sales professionals, women, Asian Americans, and retired millionaires. Stanley also discusses how to sell both tangible products, such as luxury cars and real estate, as well as intangibles, such as financial services. In short, Selling to the Affluent is the most authoritative and comprehensive guide available for selling products and services to the affluent market.

Details

Erscheinungsjahr:	1997
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780070610491
ISBN-10:	0070610495
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Stanley
Hersteller:	McGraw-Hill
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 26 mm
Von/Mit:	Stanley
Erscheinungsdatum:	16.10.1997
Gewicht:	0,706 kg