21,70 €*
Versandkostenfrei per Post / DHL
Aktuell nicht verfügbar
making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781631570476 |
| ISBN-10: | 1631570471 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ogden-Barnes, Steve
Minahan, Stella |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 9 mm |
| Von/Mit: | Steve Ogden-Barnes (u. a.) |
| Erscheinungsdatum: | 12.01.2015 |
| Gewicht: | 0,242 kg |
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781631570476 |
| ISBN-10: | 1631570471 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ogden-Barnes, Steve
Minahan, Stella |
| Hersteller: | Business Expert Press |
| Maße: | 229 x 152 x 9 mm |
| Von/Mit: | Steve Ogden-Barnes (u. a.) |
| Erscheinungsdatum: | 12.01.2015 |
| Gewicht: | 0,242 kg |
Ähnliche Produkte
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar
Aktuell nicht verfügbar