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This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
This third edition of Rethinking Public Relations argues that public relations is weak propaganda. While earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than structural but also as having an important rhetorical component.
Kevin Moloney was a PR teacher and researcher from 1985 to 2018, most recently at Bournemouth University, UK. He was also a journalist with regional and national papers and spent over a decade working in public relations.
Conor McGrath is a lecturer in PR and lobbying at Ulster University, UK. In addition, he has worked as an MP's researcher, a self-employed lobbyist, and a public affairs director at a PR agency.
Preface Abbreviations 1. Paradoxes, paradigms and pillars 2. PR: dignified, efficient, self-delusional? 3. Rhetoric, framing and PR messaging 4. Stakeholders and society 5. Journalism and PR - conflict, complicity, capitulation 6. Digital evolution or revolution? 7. PR, politics and democracy 8. Lobbying and public affairs 9. Conclusion Bibliography Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 194 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367313005 |
| ISBN-10: | 0367313006 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
McGrath, Conor
Moloney, Kevin |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 159 x 15 mm |
| Von/Mit: | Conor McGrath (u. a.) |
| Erscheinungsdatum: | 25.07.2019 |
| Gewicht: | 0,334 kg |
Kevin Moloney was a PR teacher and researcher from 1985 to 2018, most recently at Bournemouth University, UK. He was also a journalist with regional and national papers and spent over a decade working in public relations.
Conor McGrath is a lecturer in PR and lobbying at Ulster University, UK. In addition, he has worked as an MP's researcher, a self-employed lobbyist, and a public affairs director at a PR agency.
Preface Abbreviations 1. Paradoxes, paradigms and pillars 2. PR: dignified, efficient, self-delusional? 3. Rhetoric, framing and PR messaging 4. Stakeholders and society 5. Journalism and PR - conflict, complicity, capitulation 6. Digital evolution or revolution? 7. PR, politics and democracy 8. Lobbying and public affairs 9. Conclusion Bibliography Index
| Erscheinungsjahr: | 2019 |
|---|---|
| Genre: | Geschichte |
| Rubrik: | Geisteswissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 194 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9780367313005 |
| ISBN-10: | 0367313006 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
McGrath, Conor
Moloney, Kevin |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 233 x 159 x 15 mm |
| Von/Mit: | Conor McGrath (u. a.) |
| Erscheinungsdatum: | 25.07.2019 |
| Gewicht: | 0,334 kg |
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