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Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .
Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.
Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.
Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King's College, London). He also holds MBAs from both Columbia University in New York City and London Business School.
Chapter 1. Introduction to platform businesses
Chapter 2. The meteoric rise of platform businesses
Chapter 3. What is a platform business?
Chapter 4. Economic characteristics of platforms
Chapter 5. Platforms as business models
Chapter 6. Platform-powered ecosystems
Chapter 7. Lifestages of platforms: design
Chapter 8. Platform ignition: proving the concept
Chapter 9. Platform scaling: reaching critical mass
Chapter 10. Platform maturity: defending profitable growth
Chapter 11. Platform pricing
Chapter 12. Trust, governance and brand
Chapter 13. Platforms, regulation and competition
Chapter 14. Competing against platforms
Chapter 15.The future of platforms
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 222 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781472480248 |
| ISBN-10: | 1472480244 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Reillier, Benoit
Reillier, Laure Claire |
| Redaktion: |
Reillier, Laure Claire
Reillier, Benoit |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 254 x 180 x 20 mm |
| Von/Mit: | Benoit Reillier (u. a.) |
| Erscheinungsdatum: | 10.04.2017 |
| Gewicht: | 0,575 kg |
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organisations develop and scale innovative business models.
Laure Claire Reillier has worked for a number of high growth start-ups and established tech firms. She was previously a senior executive at eBay Europe. She has a post-graduate degree in computer sciences and telecommunications from Telecom SudParis (France) and holds an MBA from the London Business School.
Benoit Reillier has been advising the management teams of platforms as well digital and technology companies for the past 20 years. He holds master degrees in information systems, management & telecommunications (Telecom Management/Evry) as well as economics & competition law (King's College, London). He also holds MBAs from both Columbia University in New York City and London Business School.
Chapter 1. Introduction to platform businesses
Chapter 2. The meteoric rise of platform businesses
Chapter 3. What is a platform business?
Chapter 4. Economic characteristics of platforms
Chapter 5. Platforms as business models
Chapter 6. Platform-powered ecosystems
Chapter 7. Lifestages of platforms: design
Chapter 8. Platform ignition: proving the concept
Chapter 9. Platform scaling: reaching critical mass
Chapter 10. Platform maturity: defending profitable growth
Chapter 11. Platform pricing
Chapter 12. Trust, governance and brand
Chapter 13. Platforms, regulation and competition
Chapter 14. Competing against platforms
Chapter 15.The future of platforms
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 222 |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781472480248 |
| ISBN-10: | 1472480244 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Reillier, Benoit
Reillier, Laure Claire |
| Redaktion: |
Reillier, Laure Claire
Reillier, Benoit |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 254 x 180 x 20 mm |
| Von/Mit: | Benoit Reillier (u. a.) |
| Erscheinungsdatum: | 10.04.2017 |
| Gewicht: | 0,575 kg |
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