Jenny Li Fowler: Organic Social Media

Cover: 9781398612976 | Organic Social Media | How to Build Flourishing Online Communities

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Sprache: Englisch

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Beschreibung

Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media, Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization's broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

Über den Autor

Jenny Li Fowler is the director of social media strategy at the Massachusetts Institute of Technology (MIT). She served as Editor-in-Chief of State Farm's Auto Learning Center as well as Social Media Manager and Web Editor for Harvard Kennedy School of Government. A recurring correspondent for HubSpot's INBOUND and a recognized voice across the social media marketing space, Fowler takes a strategic approach to the process of creating an organic presence on social media.

Fowler was named on The Global Women in Marketing Awards Shortlist 2025. She is based in Cambridge, Massachusetts.

Inhaltsverzeichnis

- Chapter - 01: Strategy versus tactics;
- Chapter - 02: Social media goalsetting;
- Chapter - 03: Who is your audience?;
- Chapter - 04: Choosing the right platforms;
- Chapter - 05: Content discovery;
- Chapter - 06: The posting process;
- Chapter - 07: The content calendar;
- Chapter - 08: What metrics should you be tracking on social media?;
- Chapter - 09: The backup plan;
- Chapter - 10: Tips for thriving as a social media manager;

Details

Erscheinungsjahr:	2023
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398612976
ISBN-10:	1398612979
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Fowler, Jenny Li
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 12 mm
Von/Mit:	Jenny Li Fowler
Erscheinungsdatum:	26.12.2023
Gewicht:	0,351 kg