Named one of the most influential women in technology by Fast Company and one of BusinessWeek's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media; a visiting scholar, The David and Lucile Packard Foundation; and a speaker and trainer.

Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Figures and Tables xi

Foreword by Laura Arrillaga-Andreessen xiii

Preface: The Queen of Nonprofits Meets the Goddess of Measurement xvii

Acknowledgments xxiii

The Authors xxvii

Part One : Introduction of Concepts 1

One The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing Success 3

Two The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success 13

Part Two : Basic Measurement Principles, How-Tos, and Best Practices 27

Three Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach You 29

Four Measurement is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement 41

Five Don't Confuse Activity with Results: The Value of Expressing Your Results in Terms of Organizational Goals 59

Six The Ladder of Engagement: How to Measure Engagement and Use It to Improve Relationships with Your Stakeholders 77

Seven How to Turn Your Stakeholders into Fundraisers: Social Fundraising and How Measurement Can Make It More Effective 99

Eight Measurement Tools: How to Choose and Use the Right Tool for the Job 119

Nine Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions, and Change the World 151

Part Three : Advanced Measurement Concepts and Practices for Networked Nonprofits 171

Ten Measuring What Really Matters: The Importance and Measurement of Relationships 173

Eleven Understanding, Visualizing, and Improving Networks 187

Twelve Infl uence Measurement: How to Determine Your Influence and That of Your Organization, Free Agents, and Nonprofit Champions 203

Thirteen How to Be Naked and Measure It: Transparency is a Networked Nonprofit's Best Friend 221

Fourteen Measuring the Impact of the Crowd 235

Epilogue: With Measurement and Learning, Networked Nonprofits Can Change the World 245

Appendix A: Measuring Relationships and Relationship Research 247

Appendix B: Crawl, Walk, Run, Fly Assessment Tool for Networked Nonprofits 251

Appendix C: Social Media Measurement Checklist 255

Appendix D: A Checklist for Monitoring Services 261

Notes 269

Glossary 281

Resources for Tools, Tutorials, and Assistance 287

Index 289