Simon Kingsnorth: Marketing in Web 3.0

Cover: 9781398615502 | Marketing in Web 3.0 | Simon Kingsnorth | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Über den Autor

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.

Inhaltsverzeichnis

Chapter - 00: INTRODUCTION; Section - ONE: THE JOURNEY TO WEB 3.0; Chapter - 01: What have we learned from Web 2.0; Chapter - 02: Understanding the semantic web; Chapter - 03: What the blockchain means for marketing; Chapter - 04: Understanding the importance of gaming; Chapter - 05: The technology foundations; Chapter - 06: Ethics and marketing in Web 3.0; Section - TWO: MARKETING IN WEB 2.5; Chapter - 07: Creating VR and AR experiences; Chapter - 08: Using AI in your marketing; Chapter - 09: Marketing via the internet of things; Chapter - 10: How marketers have used Gamification; Chapter - 11: Learnings from existing mini metaverses; Chapter - 12: Delivering integrated marketing; Chapter - 13: The changing face of search; Chapter - 14: Building meaningful content strategies; Section - THREE: MARKETING IN WEB 3.0; Chapter - 15: How consumers will act in Web 3.0; Chapter - 16: Building your brand; Chapter - 17: Creating immersive experiences; Chapter - 18: Combining the virtual and the physical; Chapter - 19: Building a team for Web 3.0;

Details

Erscheinungsjahr:	2024
Fachbereich:	Einzelne Wirtschaftszweige
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398615502
ISBN-10:	1398615501
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Kingsnorth, Simon
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Simon Kingsnorth
Erscheinungsdatum:	24.09.2024
Gewicht:	0,564 kg