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Audio Branding delivers fascinating insights into this burgeoning field of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Audio Branding delivers fascinating insights into this burgeoning field of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (an warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.
Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.
Colleen Fahey is US Managing Director of Sixième Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 211 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749478575 |
| ISBN-10: | 0749478578 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Minsky, Laurence
Fahey, Colleen |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Laurence Minsky (u. a.) |
| Erscheinungsdatum: | 03.03.2017 |
| Gewicht: | 0,36 kg |
Laurence Minsky is associate professor in Communication & Media Innovation at Columbia College Chicago, and author of many books on advertising and marketing. He is also an award-winning marketing strategist, creative director, and copywriter focused on creating innovative and effective branding and cross-discipline marketing solutions for many leading brands.
Colleen Fahey is US Managing Director of Sixième Son, the world's leading audio branding and sound design agency. Throughout her career, Colleen has worked for major marketing organizations on some of the leading brands in the US, Europe, Latin America and Asia.
| Erscheinungsjahr: | 2017 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 211 |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780749478575 |
| ISBN-10: | 0749478578 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Minsky, Laurence
Fahey, Colleen |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Laurence Minsky (u. a.) |
| Erscheinungsdatum: | 03.03.2017 |
| Gewicht: | 0,36 kg |
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