Diana Derval: Designing Luxury Brands

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Cover: 9783030100759 | Designing Luxury Brands | The Science of Pleasing Customers¿ Senses

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Sprache: Englisch

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Beschreibung

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces ¿ based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure ¿ groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers¿ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.

Über den Autor

Prof. Diana Derval is the Chair of the global research firm DervalResearch and owner of the luxury fashion brand Derval Paris. Award-winning inventor, and author, Diana turns fascinating neuroscientific breakthroughs into powerful business frameworks to understand and predict human behavior. She has accelerated the development of Fortune 500 firms including BMW and Louis Vuitton. Harvard Business Review contributor regularly featured in the media, Diana Derval teaches Luxury and Innovation from Paris to Shanghai.

Zusammenfassung

Based on the latest neuroscientific findings on how to design appealing luxury brands in terms of color, contrast, shape, material, sound, scent, and shine

Offers templates for creating attractive luxury products and services in 6 steps

Guides the reader to understanding and predicting luxury consumers' behavior and preferences

Includes business cases from top brands like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel

Includes supplementary material: [...]

Inhaltsverzeichnis

Understanding Luxury Shoppers.- Identifying Profitable Markets.- Finding the Right Positioning.- Designing Luxury Brands.- Expanding Luxury Brands Internationally.- Building Iconic Brands.

Details

Erscheinungsjahr:	2019
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	192
Reihe:	Management for Professionals
Inhalt:	xxii 170 S. 3 s/w Illustr. 54 farbige Illustr. 170 p. 57 illus. 54 illus. in color.
ISBN-13:	9783030100759
ISBN-10:	3030100758
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Derval, Diana
Auflage:	Softcover reprint of the original 1st ed. 2018
Hersteller:	Springer International Publishing Springer International Publishing AG Management for Professionals
Maße:	235 x 155 x 11 mm
Von/Mit:	Diana Derval
Erscheinungsdatum:	04.01.2019
Gewicht:	0,3 kg

preigu-id: 116045370