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Marketing Ethics & Society
Taschenbuch von Lynne Eagle (u. a.)
Sprache: Englisch

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Beschreibung
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Inhaltsverzeichnis
Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
Details
Erscheinungsjahr: 2015
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781446296622
ISBN-10: 1446296628
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dahl, Stephan
Eagle, Lynne
Redaktion: Eagle, Lynne
Dahl, Stephan
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 191 x 18 mm
Von/Mit: Lynne Eagle (u. a.)
Erscheinungsdatum: 01.09.2015
Gewicht: 0,6 kg
Artikel-ID: 104757698
Inhaltsverzeichnis
Chapter 1: Introduction to Marketing Ethics and Society - Lynne Eagle
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
Details
Erscheinungsjahr: 2015
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781446296622
ISBN-10: 1446296628
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dahl, Stephan
Eagle, Lynne
Redaktion: Eagle, Lynne
Dahl, Stephan
Hersteller: SAGE Publications Ltd
Verantwortliche Person für die EU: Produktsicherheitsverantwortliche/r, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 235 x 191 x 18 mm
Von/Mit: Lynne Eagle (u. a.)
Erscheinungsdatum: 01.09.2015
Gewicht: 0,6 kg
Artikel-ID: 104757698
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