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Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446296622 |
| ISBN-10: | 1446296628 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dahl, Stephan
Eagle, Lynne |
| Redaktion: | Eagle, Lynne |
| Hersteller: | SAGE Publications Ltd |
| Maße: | 235 x 191 x 18 mm |
| Von/Mit: | Lynne Eagle |
| Erscheinungsdatum: | 01.09.2015 |
| Gewicht: | 0,6 kg |
Chapter 2: Criticisms of Marketing - Lynne Eagle, Stephan Dahl and David R. Low
Chapter 3: Contrasting Perspectives on Marketing Ethics - Stephan Dahl and Fannie Yeung
Chapter 4: Ethical Issues in Marketing Relationships - Lynne Eagle and Stephan Dahl
Chapter 5: Ethics in New Media - Stephan Dahl
Chapter 6: Ethical Consumption - Stephan Dahl and Nadine Wähning-Orga
Chapter 7: Marketing to Young and Vulnerable Consumer Groups - Stephan Dahl and Lynne Eagle
Chapter 8: Promotion of Harmful Products - Lynne Eagle, Debra M. Desrochers, Stephan Dahl, Tracey Mahony and David Low
Chapter 9: Lifestyle, Health and Pharmaceutical Marketing - Mustafa Ebrahimjee, Stephan Dahl and Lynne Eagle
Chapter 10: Tourism, Heritage, Cultural, Arts and Cause-Related Marketing - Lynne Eagle, Tracey Mahony and Stephan
Chapter 11: Ethics in Social Marketing - Lynne Eagle, Stephan Dahl and David Low
Chapter 12: Legislation, Regulation and Ethics - Stephan Dahl and Kathleen Mortimer
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446296622 |
| ISBN-10: | 1446296628 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Dahl, Stephan
Eagle, Lynne |
| Redaktion: | Eagle, Lynne |
| Hersteller: | SAGE Publications Ltd |
| Maße: | 235 x 191 x 18 mm |
| Von/Mit: | Lynne Eagle |
| Erscheinungsdatum: | 01.09.2015 |
| Gewicht: | 0,6 kg |
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