Sorin Patilinet: Marketing Effectiveness

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Sprache: Englisch

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Beschreibung

Understand how to apply marketing science to increase brand effectiveness and growth.

Über den Autor

Sorin Patilinet is the Senior Director of Marketing Effectiveness at Mars based in Brussels, Belgium. His initiatives such as the innovative AVI and ACE effectiveness measurement systems have earned industry recognition from prestigious organizations including WARC, ANA and WFA. As a keynote speaker at renowned industry events including Cannes, WFA, ANA, Mad//fest, Festival of Marketing, Possible, and ARF, and as a regular guest lecturer at Wharton Business School and other universities in Europe, Sorin plays a crucial role in shaping the future of marketing and inspiring the next generation of marketers.

Inhaltsverzeichnis

Chapter - 01: Marketing Science: Buzzword or Academic Reality? Chapter - 02: Marketing Effectiveness the Holy Grail of Business Today Chapter - 03: The Role Data Plays in Shaping Your Strategy Chapter - 04: Product and Pricing Effectiveness Chapter - 05: Media Channels: Effectiveness vs. Efficiency Chapter - 06: CREATIVE: The Art and Science of Brand Advertising Chapter - 07: RESEARCH: The Science Measuring Marketing Effectiveness Chapter - 08: Navigating the Future of Marketing in the Age of AI Chapter - 09: The Effective Marketer: Mastering Personal Growth & Building High-Impact Teams Chapter - 10: The 10 Books That Shaped the Marketing Engineer in Me

Erscheinungsjahr:	2025
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398621053
ISBN-10:	1398621056
Sprache:	Englisch
Herstellernummer:	16682
Einband:	Kartoniert / Broschiert
Autor:	Patilinet, Sorin
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	232 x 156 x 18 mm
Von/Mit:	Sorin Patilinet
Erscheinungsdatum:	03.08.2025
Gewicht:	0,398 kg