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This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group.
Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.
This thesis provides a framework of marketing communication strategies, traditional and up-to-date ones, which can be applied to the target groups of the fashion market. Those strategies can be combined almost unlimited. However, the media planning should be carried out target group oriented. With the help of four relevant target audiences and their use of media will be exemplified how a brand can find the suitable strategies for its target group.
Knowing how to define whether a strategy was successful, is just as important as gaining the attention of customers through this strategy. Therefore, it will be determined which measurements of efficiency are applicable for which marketing communication strategies.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 96 |
| Inhalt: | 96 S. |
| ISBN-13: | 9783656858492 |
| ISBN-10: | 3656858497 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Schwindt, Karola |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Maße: | 210 x 148 x 8 mm |
| Von/Mit: | Karola Schwindt |
| Erscheinungsdatum: | 22.01.2015 |
| Gewicht: | 0,152 kg |
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Kommunikationswissenschaften |
| Genre: | Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Seiten: | 96 |
| Inhalt: | 96 S. |
| ISBN-13: | 9783656858492 |
| ISBN-10: | 3656858497 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Schwindt, Karola |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Maße: | 210 x 148 x 8 mm |
| Von/Mit: | Karola Schwindt |
| Erscheinungsdatum: | 22.01.2015 |
| Gewicht: | 0,152 kg |
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