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Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.
Marc Helmold is full-time Professor at the IU International University of applied Sciences at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, sales, pricing and (total) revenue management. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.
Provides a systematic overview and description of selling, pricing and negotiations
Features industry case studies at the end of each chapter
Integrates elements change, lean and innovation management as driver for performance excellence
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 304 |
Reihe: | Management for Professionals |
Inhalt: |
xxx
271 S. 1 s/w Illustr. 112 farbige Illustr. 271 p. 113 illus. 112 illus. in color. |
ISBN-13: | 9783031100963 |
ISBN-10: | 3031100964 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: | Helmold, Marc |
Auflage: | 1st ed. 2022 |
Hersteller: |
Springer International Publishing
Management for Professionals |
Maße: | 241 x 160 x 22 mm |
Von/Mit: | Marc Helmold |
Erscheinungsdatum: | 07.09.2022 |
Gewicht: | 0,623 kg |
Marc Helmold is full-time Professor at the IU International University of applied Sciences at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, sales, pricing and (total) revenue management. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.
Provides a systematic overview and description of selling, pricing and negotiations
Features industry case studies at the end of each chapter
Integrates elements change, lean and innovation management as driver for performance excellence
Erscheinungsjahr: | 2022 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 304 |
Reihe: | Management for Professionals |
Inhalt: |
xxx
271 S. 1 s/w Illustr. 112 farbige Illustr. 271 p. 113 illus. 112 illus. in color. |
ISBN-13: | 9783031100963 |
ISBN-10: | 3031100964 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: | Helmold, Marc |
Auflage: | 1st ed. 2022 |
Hersteller: |
Springer International Publishing
Management for Professionals |
Maße: | 241 x 160 x 22 mm |
Von/Mit: | Marc Helmold |
Erscheinungsdatum: | 07.09.2022 |
Gewicht: | 0,623 kg |