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Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Buch von Mike Grigsby
Sprache: Englisch

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Beschreibung
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Confidently apply marketing analytics techniques to improve consumer insights and marketing performance, so you can compete more effectively in the marketplace.
Über den Autor
Mike Grigsby
Inhaltsverzeichnis
Section - 00: Introduction; Section - PART ONE: How can marketing analytics help you?; Chapter - 01: Overview of statistics; Chapter - 02: Consumer behaviour and marketing strategy; Chapter - 03: What is an insight?; Section - PART TWO: Dependent variable techniques; Chapter - 04: Modelling demand and elasticity; Chapter - 05: Polynomial distributed lags; Chapter - 06: Using Poisson regression; Chapter - 07: Logistic regression and market basket analysis; Chapter - 08: Survival modelling and lifetime value; Chapter - 09: Panel regression and same store sales; Chapter - 10: Introduction to forecasting; Section - PART THREE: Interrelationship techniques; Chapter - 11: Simultaneous equations; Chapter - 12: Principal components and factor analysis; Chapter - 13: Segmentation overview; Chapter - 14: Tools of segmentation; Section - PART FOUR: Focus on media and loyalty; Chapter - 15: Modelling marcom value; Chapter - 16: Media mix modelling; Chapter - 17: Overview of loyalty; Chapter - 18: Loyalty with SEM; Chapter - 19: The customer loyalty journey; Section - PART FIVE: More important topics for everyday marketing; Chapter - 20: Statistical testing; Chapter - 21: Introduction to Big Data; Chapter - 22: Conclusion - The finale; Chapter - 23: References; Chapter - 24: Further reading;
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781398608214
ISBN-10: 1398608211
Sprache: Englisch
Einband: Gebunden
Autor: Grigsby, Mike
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 26 mm
Von/Mit: Mike Grigsby
Erscheinungsdatum: 27.12.2022
Gewicht: 0,915 kg
Artikel-ID: 121574185
Über den Autor
Mike Grigsby
Inhaltsverzeichnis
Section - 00: Introduction; Section - PART ONE: How can marketing analytics help you?; Chapter - 01: Overview of statistics; Chapter - 02: Consumer behaviour and marketing strategy; Chapter - 03: What is an insight?; Section - PART TWO: Dependent variable techniques; Chapter - 04: Modelling demand and elasticity; Chapter - 05: Polynomial distributed lags; Chapter - 06: Using Poisson regression; Chapter - 07: Logistic regression and market basket analysis; Chapter - 08: Survival modelling and lifetime value; Chapter - 09: Panel regression and same store sales; Chapter - 10: Introduction to forecasting; Section - PART THREE: Interrelationship techniques; Chapter - 11: Simultaneous equations; Chapter - 12: Principal components and factor analysis; Chapter - 13: Segmentation overview; Chapter - 14: Tools of segmentation; Section - PART FOUR: Focus on media and loyalty; Chapter - 15: Modelling marcom value; Chapter - 16: Media mix modelling; Chapter - 17: Overview of loyalty; Chapter - 18: Loyalty with SEM; Chapter - 19: The customer loyalty journey; Section - PART FIVE: More important topics for everyday marketing; Chapter - 20: Statistical testing; Chapter - 21: Introduction to Big Data; Chapter - 22: Conclusion - The finale; Chapter - 23: References; Chapter - 24: Further reading;
Details
Erscheinungsjahr: 2022
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781398608214
ISBN-10: 1398608211
Sprache: Englisch
Einband: Gebunden
Autor: Grigsby, Mike
Hersteller: Kogan Page
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 240 x 161 x 26 mm
Von/Mit: Mike Grigsby
Erscheinungsdatum: 27.12.2022
Gewicht: 0,915 kg
Artikel-ID: 121574185
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