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Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.
This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.
Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.
Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.
This practical, inspirational book shows you that employees flourish in organizations where they identify with the brand, and organizations flourish when the brand has relevance and creates meaning.
Using original international case studies, such as IBM, SAS Airlines, UNICEF, Apple and Nike, Living the Brand shows you how to make this happen, through research, training, communication, management and review. It examines the nature of branding and why people have become such important definers of their brand.
Living the Brand is a CarbonNeutral® publication. To offset the carbon dioxide emissions generated in the book's production, native trees have been planted with Future Forests.
Highlights the importance to business of an engaged, committed workforce
Examples including IBM, SAS Airlines, UNICEF, Apple and Nike show how to create and sustain a culture where employees become brand champions
“A bible of the ‘employee-centric’ approach.”
Infomatics
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 210 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780749450830 |
| ISBN-10: | 0749450835 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Ind, Nicholas |
| Auflage: | 3. Auflage |
| Hersteller: | Kogan Page |
| Maße: | 240 x 161 x 16 mm |
| Von/Mit: | Nicholas Ind |
| Erscheinungsdatum: | 03.10.2007 |
| Gewicht: | 0,487 kg |
Highlights the importance to business of an engaged, committed workforce
Examples including IBM, SAS Airlines, UNICEF, Apple and Nike show how to create and sustain a culture where employees become brand champions
“A bible of the ‘employee-centric’ approach.”
Infomatics
| Erscheinungsjahr: | 2007 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 210 |
| Inhalt: | Gebunden |
| ISBN-13: | 9780749450830 |
| ISBN-10: | 0749450835 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Ind, Nicholas |
| Auflage: | 3. Auflage |
| Hersteller: | Kogan Page |
| Maße: | 240 x 161 x 16 mm |
| Von/Mit: | Nicholas Ind |
| Erscheinungsdatum: | 03.10.2007 |
| Gewicht: | 0,487 kg |
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