Ira Kaufman uses his 45 years of business experience to challenge leaders, entrepreneurs, and students to discover sustainable solutions that fuel purposeful impact. He earned his PhD in marketing from Northwestern's Kellogg School of Management, and his company, Entwine Digital, works with midsize organizations and multinationals to design values-based, impact-driven strategies and train World Class Leaders.

Chris Horton gained his master's degree from the University of St. Andrews in Scotland. He has spent the last 25 years as a business and marketing consultant for various organizations ranging from small businesses to Fortune 500 enterprises.

Mariusz Soltanifar is a corporate entrepreneurship and innovation researcher and a marketing lecturer based in the Netherlands. He serves as a marketing consultant in the area of international marketing, digitization, sustainability, and purpose-driven business models.

Figures & Acknowledgements

Foreword: Embrace the Sustainable Marketing Normal, Phillip Kotler

Foreword: Adopt a Sustainable Mindset; Market with Purpose, Roberto Croci

Preface: What is Digital, and Why Should I Care?

Introduction: Your Roadmap to Digital Integration

Chapter 1: Transforming from Traditional to Digital Values

Chapter 2: A Digitally Challenged Enterprise

Chapter 3: Drivers of Change

Chapter 4: Fundamentals of the Sustainable Marketing Normal

Chapter 5: Managing the Sustainable Marketing Normal

Chapter 6: Integrated Digital Marketing

Chapter 7: Define and Establish

Chapter 8: Convey and Augment

Chapter 9: Connect and Convert

Chapter 10: Measure and Refine

Chapter 11: Digital Alignment

Chapter 12: Structural Integration

Chapter 13: Evaluation and ROI

Chapter 14: Building Shared Value

Chapter 15: From Social Business to Digitally Integrated Organization

End Notes

Glossary

Index