Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

• PART ONE ORGANISATIONAL BEHAVIOUR
• 1 Change management: Kotter’s eight-step model
• 2 Cognitive biases in decision making
• 3 Emotional intelligence
• 4 Managing work groups: Belbin team roles
• 5 Matrix management
• 6 Mintzberg’s managerial roles
• 7 Motivation: Theory X and Theory Y
• 8 Negotiating techniques: BATNA
• 9 Schein’s model of organisational culture
• 10 360-degree assessment
• PART TWO MARKETING
• 11 Customer lifetime value
• 12 Ethnographic market research
• 13 Market orientation
• 14 Multichannel marketing
• 15 Met promoter score
• 16 The 4Ps of marketing
• 17 Pricing strategies: dynamic pricing
• 18 Product life cycle
• 19 Segmentation and personalised marketing
• PART THREE STRATEGY AND ORGANISATION
• 20 The ambidextrous organization
• 21 The BCG growth-share matrix
• 22 Blue ocean strategy
• 23 Core competence and the resource-based view
• 24 Corporate social responsibility: the triple bottom line
• 25 Corporate strategy: parenting advantage
• 26 Five forces analysis
• 27 Game theory: the prisoner’s dilemma
• 28 Generic strategies
• 29 The McKinsey 7S framework
• PART FOUR INNOVATION AND ENTREPRENEURSHIP
• 30 Brainstorming
• 31 Design thinking
• 32 Disruptive innovation
• 33 Greiner’s growth model
• 34 Open innovation
• 35 The seven domains assessment model for entrepreneurs
• 36 Stage/gate model for new product development
• 37 Scenario planning
• PART FIVE ACCOUNTING
• 38 The accrual method in accounting
• 39 Activity-based costing
• 40 The balanced scorecard
• 41 The DuPont identity
• 42 Economic value added
• 43 Ratio analysis
• PART SIX FINANCE
• 44 Black-Scholes options pricing model
• 45 Bond valuation
• 46 Capital asset pricing model
• 47 Capital budgeting
• 48 Modern portfolio theory
• 49 Modigliani-Miller theorem
• 50 Time value of money
• 51 Valuing the firm
• 52 Weighted average cost of capital
• PART SEVEN OPERATIONS
• 53 Agile development
• 54