Internal Communication Strategy | Taschenbuch

Cover: 9781398614642 | Internal Communication Strategy | Rachel Miller | Taschenbuch | 2024

Rückseite: 9781398614642 | Internal Communication Strategy | Rachel Miller | Taschenbuch | 2024

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Sprache: Englisch

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Beschreibung

Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.

Über den Autor

Rachel Miller is an internationally recognised authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. She's a keynote speaker and member of the Company of Communicators. Rachel began her career as a journalist, then spent a decade in-house, before establishing her consulting business, All Things IC, in 2013. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, Rachel was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.

Inhaltsverzeichnis

Chapter - 00: Introduction; Section - ONE: Writing a strategy; Chapter - 01: An introduction to strategic internal communication; Chapter - 02: The mindset strategic internal communicators need; Chapter - 03: How to gather organizational insights; Chapter - 04: How internal communication happens; Section - TWO: Implementing an internal communication strategy; Chapter - 05: Leading organizational communication; Chapter - 06: Evaluation and measuring internal communication; Chapter - 07: Why revision is essential for an IC strategy; Chapter - 08: What happens inside is reflected outside;

Erscheinungsjahr:	2024
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398614642
ISBN-10:	1398614645
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Miller, Rachel
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 17 mm
Von/Mit:	Rachel Miller
Erscheinungsdatum:	30.04.2024
Gewicht:	0,453 kg