Innovation Strategies in New Product Devel...

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Sprache: Englisch

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Beschreibung

Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises. Distinctions are made between firms which are technology leaders and those being technology followers. Companies employ different combinations of competencies depending on the innovation strategy they pursue in new product development, namely incremental innovation strategy, radical innovation strategy and trend-setting strategy. The implications of the findings are valuable to the firms aligning their competencies with their strategy, as well as to policy makers in technology following countries.

Über den Autor

Tanja Rajkovi earned her PhD from the Faculty of Economics at the University of Ljubljana (Slovenia) in 2009, while working as a junior researcher and teaching assistant. She is currently advising firms and research institutions as an independent researcher in the fields of technology management and management of innovation.

Zusammenfassung

Exklusives Verkaufsrecht für: Gesamte Welt.

Inhaltsverzeichnis

Contents: Choosing innovation strategy in new product development - Positioning firms as technology leaders and followers - Competencies as drivers of competitive advantage - Technological excellence and radical innovation strategy - Enhancing incremental innovation strategy - Achieving the position of a trend-setting firm.

Details

Erscheinungsjahr:	2011
Fachbereich:	Betriebswirtschaft
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9783631619636
ISBN-10:	3631619634
Sprache:	Englisch
Herstellernummer:	261963
Einband:	Kartoniert / Broschiert
Autor:	Inovema .d.o.o.
Auflage:	1. Auflage
Hersteller:	Peter Lang
Verantwortliche Person für die EU:	Lang, Peter GmbH, Gontardstr. 11, D-10178 Berlin, r.boehm-korff@peterlang.com
Maße:	210 x 148 x 11 mm
Von/Mit:	Inovema .d.o.o.
Erscheinungsdatum:	01.06.2011
Gewicht:	0,251 kg