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Sprache:
Englisch
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Beschreibung
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.
Über den Autor
Zontee Hou
Inhaltsverzeichnis
Chapter - 00: Introduction; Chapter - 01: The case for data-driven personalization; Section - 01: Understanding your customers; Chapter - 02: Starting with the right audiences; Chapter - 03: Researching and segmenting your audiences; Chapter - 04: Gaining insights when your resources are limited; Section - 02: Building the toolkit for personalization; Chapter - 05: Preparing for personalization - the strategy behind the data; Chapter - 06: Setting up data systems for today and tomorrow; Chapter - 07: Mapping multi-faceted customer journeys; Chapter - 08: Creating content that feels personal; Chapter - 09: Delivering seamless omnichannel experiences; Chapter - 10: Balancing privacy and personalization ; Section - 03: Fostering emotional resonance; Chapter - 11: Uncovering what drives your customers; Chapter - 12: Uncovering what drives your customers; Chapter - 13: Harnessing the power of social proof; Chapter - 14: Developing and testing more relevant messaging; Section - 04: Tapping into community; Chapter - 15: The sway of belonging; Chapter - 16: Getting the most out of communities; Chapter - 17: Cultivating community builders; Section - 05: Deepening customer profiles; Chapter - 18: The appeal of status; Chapter - 19: Increasing the value of your customers; Chapter - 20: Assembling your deep customer profile; Section - 06: Empowering your data-driven personalization team; Chapter - 21: Fostering a culture of curiosity; Chapter - 22: Equipping your data-driven personalization team for success; Chapter - 23: Assembling your tech stack; Chapter - 24: Putting it all together: creating your action plan;
Details
Erscheinungsjahr: | 2024 |
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Fachbereich: | Betriebswirtschaft |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Inhalt: | Einband - flex.(Paperback) |
ISBN-13: | 9781398614604 |
ISBN-10: | 1398614602 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Hou, Zontee |
Hersteller: |
Kogan Page
Kogan Page Ltd |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 234 x 156 x 18 mm |
Von/Mit: | Zontee Hou |
Erscheinungsdatum: | 28.05.2024 |
Gewicht: | 0,634 kg |