Zontee Hou: Data-Driven Personalization

Cover: 9781398614604 | Data-Driven Personalization | Zontee Hou | Taschenbuch | Englisch

Rückseite: 9781398614604 | Data-Driven Personalization | Zontee Hou | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Über den Autor

Zontee Hou is Founder of Media Volery, a digital marketing agency, and Managing Director of consultancy Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Hou has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: The case for data-driven personalization; Section - 01: Understanding your customers; Chapter - 02: Starting with the right audiences; Chapter - 03: Researching and segmenting your audiences; Chapter - 04: Gaining insights when your resources are limited; Section - 02: Building the toolkit for personalization; Chapter - 05: Preparing for personalization - the strategy behind the data; Chapter - 06: Setting up data systems for today and tomorrow; Chapter - 07: Mapping multi-faceted customer journeys; Chapter - 08: Creating content that feels personal; Chapter - 09: Delivering seamless omnichannel experiences; Chapter - 10: Balancing privacy and personalization ; Section - 03: Fostering emotional resonance; Chapter - 11: Uncovering what drives your customers; Chapter - 12: Uncovering what drives your customers; Chapter - 13: Harnessing the power of social proof; Chapter - 14: Developing and testing more relevant messaging; Section - 04: Tapping into community; Chapter - 15: The sway of belonging; Chapter - 16: Getting the most out of communities; Chapter - 17: Cultivating community builders; Section - 05: Deepening customer profiles; Chapter - 18: The appeal of status; Chapter - 19: Increasing the value of your customers; Chapter - 20: Assembling your deep customer profile; Section - 06: Empowering your data-driven personalization team; Chapter - 21: Fostering a culture of curiosity; Chapter - 22: Equipping your data-driven personalization team for success; Chapter - 23: Assembling your tech stack; Chapter - 24: Putting it all together: creating your action plan;

Erscheinungsjahr:	2024
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398614604
ISBN-10:	1398614602
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Hou, Zontee
Hersteller:	Kogan Page
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 18 mm
Von/Mit:	Zontee Hou
Erscheinungsdatum:	28.05.2024
Gewicht:	0,634 kg

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