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Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health...
Taschenbuch von Brian Wansink (u. a.)
Sprache: Englisch

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Beschreibung
"The best single source about the present state of knowledge of questionnaire construction."
-Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires-the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

  • Determine what information is needed
  • Phrase questions to minimize bias and distortion
  • Obtain successful questions from existing questionnaires
  • Control the level of threat
  • Order questions to encourage response
  • Select the best administration method
  • Adapt questions and format to specific situations
  • Test and validate the completed survey
  • Evaluate and revise the questionnaire for improved results
"The best single source about the present state of knowledge of questionnaire construction."
-Choice

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires-the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys. Asking Questions guides you through how to

  • Determine what information is needed
  • Phrase questions to minimize bias and distortion
  • Obtain successful questions from existing questionnaires
  • Control the level of threat
  • Order questions to encourage response
  • Select the best administration method
  • Adapt questions and format to specific situations
  • Test and validate the completed survey
  • Evaluate and revise the questionnaire for improved results
Über den Autor
Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.
Details
Erscheinungsjahr: 2004
Genre: Psychologie
Produktart: Ratgeber
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 448
Titelzusatz: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780787970888
ISBN-10: 0787970883
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wansink, Brian
Bradburn, Norman M.
Sudman, Seymour
Hersteller: John Wiley & Sons Inc
Maße: 227 x 151 x 32 mm
Von/Mit: Brian Wansink (u. a.)
Erscheinungsdatum: 21.04.2004
Gewicht: 0,531 kg
preigu-id: 102387842
Über den Autor
Norman M. Bradburn is the Tiffany and Margaret Blake Distinguished Service Professor emeritus psychology, at the Harris Graduate School of Public Policy and the Graduate School of Business at the University of Chicago. He was a senior vice president at the National Opinion Research Center.
Seymour Sudman was a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. Professor Sudman died in 2000.
Brian Wansink is Professor of Marketing, Nutritional Science, Advertising and Agricultural and Consumer Economics at the University of Illinois Urbana-Champaign. He is also Research Professor at Cornell University and at Wageningen University in the Netherlands.
Details
Erscheinungsjahr: 2004
Genre: Psychologie
Produktart: Ratgeber
Rubrik: Geisteswissenschaften
Medium: Taschenbuch
Seiten: 448
Titelzusatz: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Inhalt: Kartoniert / Broschiert
ISBN-13: 9780787970888
ISBN-10: 0787970883
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Wansink, Brian
Bradburn, Norman M.
Sudman, Seymour
Hersteller: John Wiley & Sons Inc
Maße: 227 x 151 x 32 mm
Von/Mit: Brian Wansink (u. a.)
Erscheinungsdatum: 21.04.2004
Gewicht: 0,531 kg
preigu-id: 102387842
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