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Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.
Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.
Georg August Krentzel is an expert in sales and distribution, marketing and shopper strategies with a PhD from the University of Economics and Business of Vienna. He is a former editor of the Bonnier Management Handbook in Sweden and author of books on international management and shopper marketing, as well as various articles.
1. Shopper marketing and society 2. Strategic shopper marketing 3. The route to purchase [...] route to market 5. Connecting the route to purchase with the route to market
| Erscheinungsjahr: | 2020 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9780367192587 |
| ISBN-10: | 0367192586 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Krentzel, Georg August |
| Hersteller: | Routledge |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 246 x 174 x 11 mm |
| Von/Mit: | Georg August Krentzel |
| Erscheinungsdatum: | 29.06.2020 |
| Gewicht: | 0,36 kg |
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