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Beschreibung
Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer.
In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.
In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.
Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer.
In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.
In How Music Grows Brands, branding experts and music industry executives Joe Belliotti and Rebecca Jolly provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, How Music Grows Brands is an empowering exploration of the power-and potential-music has to shape culture and drive business.
Über den Autor
Joe Belliotti is an industry-recognized leader at the intersection of music, brands, and technology. During his time as the Head of Global Music at the Coca-Cola Company, Joe created globally-renowned music campaigns and artist partnerships for the company's portfolio of brands. He has been named multiple times on the Billboard Power List and in the Billboard Branding Power Players report. His thought leadership is frequently featured in the media, including Forbes, Ad Age, Variety and Fast Company.
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781544537825 |
ISBN-10: | 1544537824 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Jolly, Rebecca |
Hersteller: | Houndstooth Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 11 mm |
Von/Mit: | Rebecca Jolly |
Erscheinungsdatum: | 10.01.2023 |
Gewicht: | 0,257 kg |
Über den Autor
Joe Belliotti is an industry-recognized leader at the intersection of music, brands, and technology. During his time as the Head of Global Music at the Coca-Cola Company, Joe created globally-renowned music campaigns and artist partnerships for the company's portfolio of brands. He has been named multiple times on the Billboard Power List and in the Billboard Branding Power Players report. His thought leadership is frequently featured in the media, including Forbes, Ad Age, Variety and Fast Company.
Details
Erscheinungsjahr: | 2023 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Importe, Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
ISBN-13: | 9781544537825 |
ISBN-10: | 1544537824 |
Sprache: | Englisch |
Ausstattung / Beilage: | Paperback |
Einband: | Kartoniert / Broschiert |
Autor: | Jolly, Rebecca |
Hersteller: | Houndstooth Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 11 mm |
Von/Mit: | Rebecca Jolly |
Erscheinungsdatum: | 10.01.2023 |
Gewicht: | 0,257 kg |
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