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Key topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders.
Whether you're a novice or a seasoned expert, Pricing Management and Practice equips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide!
Key topics include pricing psychology, value perception, and the role of pricing in branding. The book also delves into innovative models and practical tools that empower businesses to adapt to dynamic market conditions. With a strong focus on integrating consumer behavior insights into pricing strategies, this book is an invaluable resource for marketing professionals, academics, and business leaders.
Whether you're a novice or a seasoned expert, Pricing Management and Practice equips you with the knowledge to make informed pricing decisions, maximize revenue, and enhance customer trust. Experience the science and art of pricing with this must-have guide!
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781636513560 |
| ISBN-10: | 1636513565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Monroe, Kent B
Publishers, Vibrant |
| Hersteller: | Vibrant Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 22 mm |
| Von/Mit: | Kent B Monroe (u. a.) |
| Erscheinungsdatum: | 26.12.2024 |
| Gewicht: | 0,589 kg |
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9781636513560 |
| ISBN-10: | 1636513565 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Monroe, Kent B
Publishers, Vibrant |
| Hersteller: | Vibrant Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 22 mm |
| Von/Mit: | Kent B Monroe (u. a.) |
| Erscheinungsdatum: | 26.12.2024 |
| Gewicht: | 0,589 kg |
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