Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided,and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city [...] authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding.