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Foreword by Jay Conrad Levinson
Acknowledgments
Introduction
PART I: THE SETUP
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and
Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and
Marketing Goal
PART II: THE SYSTEM
Chapter 4: What's Stopping You? Selecting Your Success
Ingredients
Chapter 5: Here's What to Do: Choosing from the Action
Plan Menu
Chapter 6: You're Ready . . . Let's Go! Putting the System
into Action
PART III: THE STRATEGIES
Chapter 7: Filling the Pipeline: When You Don't Know Enough
People to Contact
Chapter 8: Following Up: When You Know Plenty of People but
You're Not Contacting Them
Chapter 9: Having Sales Conversations: When You're
Contacting People but Not Getting a
Chance to Sell
Chapter 10: Closing Sales: When You're Having Sales
Conversations but Not Getting Sales
Index
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 274 |
| ISBN-13: | 9780814432457 |
| ISBN-10: | 081443245X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hayden, C. |
| Auflage: | Third Edition |
| Hersteller: | AMACOM |
| Maße: | 254 x 178 x 15 mm |
| Von/Mit: | C. Hayden |
| Erscheinungsdatum: | 08.05.2013 |
| Gewicht: | 0,521 kg |
Foreword by Jay Conrad Levinson
Acknowledgments
Introduction
PART I: THE SETUP
Chapter 1: What Really Works? Effective Marketing Strategies
Chapter 2: Where Do You Start? The Marketing and
Sales Cycle
Chapter 3: Where Are You Headed? Setting Your Sales and
Marketing Goal
PART II: THE SYSTEM
Chapter 4: What's Stopping You? Selecting Your Success
Ingredients
Chapter 5: Here's What to Do: Choosing from the Action
Plan Menu
Chapter 6: You're Ready . . . Let's Go! Putting the System
into Action
PART III: THE STRATEGIES
Chapter 7: Filling the Pipeline: When You Don't Know Enough
People to Contact
Chapter 8: Following Up: When You Know Plenty of People but
You're Not Contacting Them
Chapter 9: Having Sales Conversations: When You're
Contacting People but Not Getting a
Chance to Sell
Chapter 10: Closing Sales: When You're Having Sales
Conversations but Not Getting Sales
Index
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 274 |
| ISBN-13: | 9780814432457 |
| ISBN-10: | 081443245X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Hayden, C. |
| Auflage: | Third Edition |
| Hersteller: | AMACOM |
| Maße: | 254 x 178 x 15 mm |
| Von/Mit: | C. Hayden |
| Erscheinungsdatum: | 08.05.2013 |
| Gewicht: | 0,521 kg |
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