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Fashion Trends and Forecasting
The Fashion Futurists' Toolkit
Taschenbuch von Caroline Hemingray (u. a.)
Sprache: Englisch

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Beschreibung

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones. This text is recommended and core reading for students studying Fashion Forecasting, Fashion Buying and Fashion Marketing.

Über den Autor

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.

Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.

Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Inhaltsverzeichnis

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions 1. Fashion futurists' toolkit: Introduction to trend research and the role of trend forecasting 2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study 3. Macro environment analysis and fashion lifestyle trends 4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies Part 2: Micro trends - Forecasting colour, textiles and fashion design 5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry 6. Colour forecasting: A data-driven approach to identifying "colour futures" 7. Trends in yarns, fabrics and materials 8. Fashion designers' tools for forecasting trends Part 3: Fashion trend forecasting - The future 9. Trend forecasting in virtual worlds 10. The future of fashion forecasting 11. Forecasting industry practices: Fashion futurists' careers

Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032541860
ISBN-10: 1032541865
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Hemingray, Caroline
Hur, Eunsuk
Westland, Stephen
Hersteller: Taylor & Francis Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 173 x 246 x 19 mm
Von/Mit: Caroline Hemingray (u. a.)
Erscheinungsdatum: 17.03.2025
Gewicht: 0,482 kg
Artikel-ID: 130104062
Über den Autor

Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.

Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.

Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.

Inhaltsverzeichnis

Part 1: Macro trends - Fashion lifestyle forecasting & strategic directions 1. Fashion futurists' toolkit: Introduction to trend research and the role of trend forecasting 2. Revealing the sociocultural approach used by trend forecasting agencies in Paris: An anthropological study 3. Macro environment analysis and fashion lifestyle trends 4. Forecasting sustainable fashion futures: Backcasting and scenario planning strategies Part 2: Micro trends - Forecasting colour, textiles and fashion design 5. Collaborative fashion forecasting: Integrating demand and supply chain forecasting into the fashion industry 6. Colour forecasting: A data-driven approach to identifying "colour futures" 7. Trends in yarns, fabrics and materials 8. Fashion designers' tools for forecasting trends Part 3: Fashion trend forecasting - The future 9. Trend forecasting in virtual worlds 10. The future of fashion forecasting 11. Forecasting industry practices: Fashion futurists' careers

Details
Erscheinungsjahr: 2025
Fachbereich: Einzelne Wirtschaftszweige
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9781032541860
ISBN-10: 1032541865
Sprache: Englisch
Einband: Kartoniert / Broschiert
Redaktion: Hemingray, Caroline
Hur, Eunsuk
Westland, Stephen
Hersteller: Taylor & Francis Ltd
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 173 x 246 x 19 mm
Von/Mit: Caroline Hemingray (u. a.)
Erscheinungsdatum: 17.03.2025
Gewicht: 0,482 kg
Artikel-ID: 130104062
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