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Beschreibung
A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

Today's creative professionals have more opportunities for expression than ever before - at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.
A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

Today's creative professionals have more opportunities for expression than ever before - at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hübner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.
Über den Autor
As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.
Details
Erscheinungsjahr: 2026
Genre: Geisteswissenschaften, Kunst, Musik
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Buch
Inhalt: 224 S.
ISBN-13: 9783721210415
ISBN-10: 3721210417
Sprache: Englisch
Einband: Gebunden
Autor: Hübner, Patrik
Lenze, Larissa
Hersteller: Niggli Verlag
Braun Publishing AG
Verantwortliche Person für die EU: Bookwise GmbH, Zeppelinstr. 67, D-81669 München, info@bookwise.de
Abbildungen: Abbildungen
Maße: 256 x 181 x 20 mm
Von/Mit: Patrik Hübner (u. a.)
Erscheinungsdatum: 25.03.2026
Gewicht: 0,715 kg
Artikel-ID: 129344698

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