Corporate Reputation, Brand and Communication

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

70,45 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:

Beschreibung

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documented and publicised globally, compounding the task of reputation managers. Just ask BP, Toyota or Tiger Woods.

Über den Autor

Dr Stuart Roperis Senior Lecturer in Marketing at Manchester Business School (MBS), UK. His main teaching interests focus on branding and communications, corporate reputation, marketing strategy and services marketing. He teaches undergraduate, Masters and MBA classes at the school as well as being involved in executive education with senior managers at a large number of blue chip organisations. He is the Programme Director of MBSs Corporate Communications and Reputation Management Masters programme. Chris Fill is a Director of Fillassociates. He has authored several books, including his internationally recognised Marketing Communications. Formerly a Principal Lecturer at the University of Portsmouth, Chris is a Visiting Professor at the Business School in Grenoble and is a Fellow of the Chartered Institute of Marketing. He was the Senior Examiner responsible for the development of the CIMs Professional Postgraduate Diploma module, Managing Corporate Reputation.[...]

Inhaltsverzeichnis

Chapter 1 The Rise of Corporate Reputation

Chapter 2 The Scope of Corporate Reputation

Chapter 3 The Significance of Corporate Culture

Chapter 4 Measuring Corporate Reputation

Chapter 5 The Branding-Reputation Dilemma

Chapter 6 The Rise of Corporate Brands

Chapter 7 Measuring Corporate Brands

Chapter 8 The Future for Brands

Chapter 9 The Dimensions of Corporate Communication

Chapter 10 Contexts for Corporate Communication

Chapter 11 Symbols, Tools and the Media

Chapter 12 Methods of Corporate Communication

Details

Erscheinungsjahr:	2012
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780273727590
ISBN-10:	0273727591
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Roper, Stuart Fill, Chris
Auflage:	1. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Financial Times Prent., St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	265 x 195 x 20 mm
Von/Mit:	Stuart Roper (u. a.)
Erscheinungsdatum:	16.02.2012
Gewicht:	0,774 kg