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- I. Consumers, Marketers, and Technology
- 1. Technology-Driven Consumer Behavior
- 2. Segmentation, Targeting, and Positioning
- II. The Consumer as an Individual
- 3. Consumer Motivation and Personality
- 4. Consumer Perception
- 5. Consumer Learning
- 6. Consumer Attitude Formation and Change
- III. Communication and Consumer Behavior
- 7. Persuading Consumers
- 8. From Print and Broadcast Advertising to Social and Mobile Media
- 9. Reference Groups and Word-of-Mouth
- IV. Consumers in their Social and Cultural Settings
- 10. The Family and Its Social Standing
- 11. Culture's Influence on Consumer Behavior
- 12. Subcultures and Consumer Behavior
- 13. Cross-Cultural Consumer Behavior: An International Perspective
- V. Consumer Decision-Making, Marketing Ethics, and Consumer Research
- 14. Consumer Decision-Making and Diffusion of Innovations
- 15. Marketing Ethics and Social Responsibility
- 16. Consumer Research
- I. Consumers, Marketers, and Technology
- 1. Technology-Driven Consumer Behavior
- 2. Segmentation, Targeting, and Positioning
- II. The Consumer as an Individual
- 3. Consumer Motivation and Personality
- 4. Consumer Perception
- 5. Consumer Learning
- 6. Consumer Attitude Formation and Change
- III. Communication and Consumer Behavior
- 7. Persuading Consumers
- 8. From Print and Broadcast Advertising to Social and Mobile Media
- 9. Reference Groups and Word-of-Mouth
- IV. Consumers in their Social and Cultural Settings
- 10. The Family and Its Social Standing
- 11. Culture's Influence on Consumer Behavior
- 12. Subcultures and Consumer Behavior
- 13. Cross-Cultural Consumer Behavior: An International Perspective
- V. Consumer Decision-Making, Marketing Ethics, and Consumer Research
- 14. Consumer Decision-Making and Diffusion of Innovations
- 15. Marketing Ethics and Social Responsibility
- 16. Consumer Research
| Erscheinungsjahr: | 2019 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292269245 |
| ISBN-10: | 1292269243 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Schiffman, Leon G.
Wisenblit, Joseph |
| Auflage: | 12 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 277 x 218 x 20 mm |
| Von/Mit: | Leon G. Schiffman (u. a.) |
| Erscheinungsdatum: | 09.01.2019 |
| Gewicht: | 1,007 kg |
| Erscheinungsjahr: | 2019 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292269245 |
| ISBN-10: | 1292269243 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Schiffman, Leon G.
Wisenblit, Joseph |
| Auflage: | 12 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 277 x 218 x 20 mm |
| Von/Mit: | Leon G. Schiffman (u. a.) |
| Erscheinungsdatum: | 09.01.2019 |
| Gewicht: | 1,007 kg |
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