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Beschreibung
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Knowledge of business research is necessary for any business student, as all postgraduate business programmes and business-related disciplines require it. Business Research is a groundbreaking book for student researchers who need to conceive, conduct and complete a new research project for the first time. It concentrates on the business organization and gives invaluable practical advice on going out into the field and conducting interviews, researching problems and learning about organizations. Through its conversational, accessible style and its adoption of a student's perspective, this book will make the process of learning about research enjoyable and the resulting research project outstanding.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Business Research is essential reading for students who are studying for one or more modules in research methods for a postgraduate qualification in business and management; students who have a methodological component to one of their modules (eg a module in organizational behaviour); and students who have to conduct an investigation in a business and management field, for a dissertation or project report, and need guidance and assistance on how to approach, conduct and report every aspect of their project.
Über den Autor
Dr. Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France.
Dr. Elayne Coakes teaches business research methods at the University of Westminster.
Zusammenfassung
Helps students to develop strong arguments and convincing stories that will convince examiners of their knowledge
Inhaltsverzeichnis
IntroductionWhat are the right research methods for you and how might you go about selecting them?PART ONE Planning your project01 The nature of business research
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my 'case study'?
What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol06 Collecting data as an ethnographer
Participant observation
Non-participative observation07 Case study research
Objectives
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent11 Analysing qualitative dataCoding text
Checking
Causal mapping
Software for codingPart Four Writing your report12 Discussing anticipated project findings
Flawed reasoning13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt
Recommendations14 Reference lists15 Writing your abstract16 ConclusionResearch question
Knowledge of cutting-edge research and theory
Research tools
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my 'case study'?
What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol06 Collecting data as an ethnographer
Participant observation
Non-participative observation07 Case study research
Objectives
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent11 Analysing qualitative dataCoding text
Checking
Causal mapping
Software for codingPart Four Writing your report12 Discussing anticipated project findings
Flawed reasoning13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt
Recommendations14 Reference lists15 Writing your abstract16 ConclusionResearch question
Knowledge of cutting-edge research and theory
Research tools
Details
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 232 |
| ISBN-13: | 9780749468958 |
| ISBN-10: | 0749468955 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ng, Wilson
Coakes, Elayne |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Wilson Ng (u. a.) |
| Erscheinungsdatum: | 01.11.2013 |
| Gewicht: | 0,36 kg |
Über den Autor
Dr. Wilson Ng leads and delivers business research methods modules for undergraduate and postgraduate students at the University of Roehampton in London. He is a Visiting Professor at two European universities: UNICA (Università degli studi di Cagliari) in Italy and BEM (Bordeaux Management School) in France.
Dr. Elayne Coakes teaches business research methods at the University of Westminster.
Zusammenfassung
Helps students to develop strong arguments and convincing stories that will convince examiners of their knowledge
Inhaltsverzeichnis
IntroductionWhat are the right research methods for you and how might you go about selecting them?PART ONE Planning your project01 The nature of business research
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my 'case study'?
What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol06 Collecting data as an ethnographer
Participant observation
Non-participative observation07 Case study research
Objectives
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent11 Analysing qualitative dataCoding text
Checking
Causal mapping
Software for codingPart Four Writing your report12 Discussing anticipated project findings
Flawed reasoning13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt
Recommendations14 Reference lists15 Writing your abstract16 ConclusionResearch question
Knowledge of cutting-edge research and theory
Research tools
What is scholarly literature?
What is a research question (RQ) and how do I develop a good one?
How may I use scholarly literature in my project?
How may I use theory?02 Methodology and methods
What is research methodology?
What has methodology got to do with research methods?
How may I design my research?
How should I use my 'case study'?
What research methods should I use for my project?Part Two 'Doing' your project03 The project proposal
Project proposals
Contents of a project proposal
Critical and analytical thinking
Prior planning prevents poor performance04 Collecting quantitative data
Finding quantitative data
Secondary data
Primary data
Designing a successful survey
Example of literature from which a hypothesis is derived
Methods of collecting survey data
Designing your questionnaire05 Collecting qualitative data through interviews
Interviewing types and design
Focus groups
Interviewing references and further websites
Chapter appendix: Interview Protocol06 Collecting data as an ethnographer
Participant observation
Non-participative observation07 Case study research
Objectives
The case study
Using deductive theory in case studies
Cross-sectional case study design
Longitudinal case study design
Case study tactics adopted for design quality08 Collecting data: less common methods
Mixed methods research
Social network analysis
Action research
Delphi method
Participant and non-participant observation
How to use crowdsourcing as a research tool
How to use a repertory grid09 Ensuring data saturation
Validity of quantitative data
Reliability of quantitative data
Signifi cance of quantitative dataPart Three Reporting your findings10 Analysing quantitative data
Measures of central tendency
Measures of spread
Some notes on statistical testing
Variables: dependent and independent11 Analysing qualitative dataCoding text
Checking
Causal mapping
Software for codingPart Four Writing your report12 Discussing anticipated project findings
Flawed reasoning13 Conclusion to your report
How to begin your conclusion
Lessons to be learnt
Recommendations14 Reference lists15 Writing your abstract16 ConclusionResearch question
Knowledge of cutting-edge research and theory
Research tools
Details
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 232 |
| ISBN-13: | 9780749468958 |
| ISBN-10: | 0749468955 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Ng, Wilson
Coakes, Elayne |
| Hersteller: | Kogan Page |
| Maße: | 234 x 156 x 13 mm |
| Von/Mit: | Wilson Ng (u. a.) |
| Erscheinungsdatum: | 01.11.2013 |
| Gewicht: | 0,36 kg |
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