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Business Research Methods and Statistics Using SPSS
Taschenbuch von Robert P. Burns (u. a.)
Sprache: Englisch

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Beschreibung
A simple, logically sequenced guide to research methods and statistics in business based on SPSS
A simple, logically sequenced guide to research methods and statistics in business based on SPSS
Inhaltsverzeichnis
PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT
Research, Statistics and Business Decisions
Contrasting Philosophies and Approaches to Research
Ethical Issues in Research
Selecting the Topic and Conducting a Literature Review
Theory, Problem Definition, Frameworks and Research Design
PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA
How To Enter Data into SPSS and Undertake Initial Screening
Describing and Presenting your Data
Normal Distribution, Probability and Statistical Significance
Sampling Issues
Hypothesis Formation, Types of Error and Estimation
Power and Effect Size
PART THREE: STATISTICALLY ANALYSING DATA
Hypothesis Testing for Differences between Means and Proportions
Analysis of Variance Techniques (ANOVA)
Chi Square
Methods of Correlation
Testing Hypotheses of Relationships
Prediction and Regression
Reliability and Validity
Factor Analysis
PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT
Attitude Questionnaires and Measurement
Structured Interview and Questionnaires Surveys
PART FIVE: REPORTING AND PRESENTING RESEARCH
Writing Up and Communicating Research
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781412945301
ISBN-10: 1412945305
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Burns, Robert P.
Burns, Richard
Redaktion: Burns, Robert P
Hersteller: SAGE Publishing Ltd
Maße: 235 x 191 x 30 mm
Von/Mit: Robert P. Burns (u. a.)
Erscheinungsdatum: 20.11.2008
Gewicht: 1,028 kg
Artikel-ID: 101742888
Inhaltsverzeichnis
PART ONE: GENERAL ORIENTATION TO RESEARCH IN BUSINESS AND MANAGEMENT
Research, Statistics and Business Decisions
Contrasting Philosophies and Approaches to Research
Ethical Issues in Research
Selecting the Topic and Conducting a Literature Review
Theory, Problem Definition, Frameworks and Research Design
PART TWO: ENTERING, DESCRIBING AND OBTAINING DATA
How To Enter Data into SPSS and Undertake Initial Screening
Describing and Presenting your Data
Normal Distribution, Probability and Statistical Significance
Sampling Issues
Hypothesis Formation, Types of Error and Estimation
Power and Effect Size
PART THREE: STATISTICALLY ANALYSING DATA
Hypothesis Testing for Differences between Means and Proportions
Analysis of Variance Techniques (ANOVA)
Chi Square
Methods of Correlation
Testing Hypotheses of Relationships
Prediction and Regression
Reliability and Validity
Factor Analysis
PART FOUR: SURVEY METHODS FOR RESEARCH IN BUSINESS AND MANAGEMENT
Attitude Questionnaires and Measurement
Structured Interview and Questionnaires Surveys
PART FIVE: REPORTING AND PRESENTING RESEARCH
Writing Up and Communicating Research
Details
Erscheinungsjahr: 2008
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781412945301
ISBN-10: 1412945305
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Burns, Robert P.
Burns, Richard
Redaktion: Burns, Robert P
Hersteller: SAGE Publishing Ltd
Maße: 235 x 191 x 30 mm
Von/Mit: Robert P. Burns (u. a.)
Erscheinungsdatum: 20.11.2008
Gewicht: 1,028 kg
Artikel-ID: 101742888
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