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Applying conjoint analysis to evaluate consumer preferences
Taschenbuch von Frederik Jacobsen (u. a.)
Sprache: Englisch

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Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation.
Applying conjoint analysis to evaluate consumer preferences by F.H. Jacobsen & J.M. Joergensen. Tesla Motors' all electric vehicle Model S is a revolutionary car with several unique attributes. Through the use of a conjoint analysis, this paper examines Model S' key attributes and how these attributes are evaluated by potential consumers. Participants were asked to evaluate the Model S based on an array of selected attributes, that were identified through explorative qualitative interviews, which in turn were based on expert interviews with Tesla employees. Participants were asked to evaluate different models of the car based on a combination of these attributes. Through a conjoint analysis it was possible to find Model S' most preferred attributes for potential Tesla consumers. Also, a segmentation was performed through a cluster analysis for marketing purposes. Using the methodology and research design presented in this paper, practitioners are able to analyse consumer preferences towards a specific product and use that information for product development and segmentation.
Über den Autor
Frederik Hempel Jacobsen, Jesper Muff Joergensen Universidade de Aarhus - MSc IB. Ambos obtiveram os seus diplomas de bacharelato em Economia e Administração de Empresas - Gestão Internacional (BSc IM) na Universidade de Aarhus e estão atualmente a concluir um mestrado em Negócios Internacionais, também na Universidade de Aarhus.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 76
Inhalt: 76 S.
ISBN-13: 9783330048898
ISBN-10: 3330048891
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Jacobsen, Frederik
Joergensen, Jesper Muff
Hersteller: LAP LAMBERT Academic Publishing
Maße: 220 x 150 x 5 mm
Von/Mit: Frederik Jacobsen (u. a.)
Erscheinungsdatum: 21.02.2017
Gewicht: 0,131 kg
preigu-id: 108465681
Über den Autor
Frederik Hempel Jacobsen, Jesper Muff Joergensen Universidade de Aarhus - MSc IB. Ambos obtiveram os seus diplomas de bacharelato em Economia e Administração de Empresas - Gestão Internacional (BSc IM) na Universidade de Aarhus e estão atualmente a concluir um mestrado em Negócios Internacionais, também na Universidade de Aarhus.
Details
Erscheinungsjahr: 2017
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 76
Inhalt: 76 S.
ISBN-13: 9783330048898
ISBN-10: 3330048891
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Jacobsen, Frederik
Joergensen, Jesper Muff
Hersteller: LAP LAMBERT Academic Publishing
Maße: 220 x 150 x 5 mm
Von/Mit: Frederik Jacobsen (u. a.)
Erscheinungsdatum: 21.02.2017
Gewicht: 0,131 kg
preigu-id: 108465681
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