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Beschreibung
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.
Inhaltsverzeichnis
Contents; How to use this book; Introduction; Introduction to command words; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); Acknowledgements.
Details
Erscheinungsjahr: | 2021 |
---|---|
Genre: | Importe |
Produktart: | Schulbücher |
Rubrik: | Schule & Lernen |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781108926003 |
ISBN-10: | 1108926002 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Stimpson, Peter |
Auflage: | 4th Revised edition |
Hersteller: | Cambridge-Hitachi |
Maße: | 273 x 216 x 11 mm |
Von/Mit: | Peter Stimpson |
Erscheinungsdatum: | 08.07.2021 |
Gewicht: | 0,472 kg |
Inhaltsverzeichnis
Contents; How to use this book; Introduction; Introduction to command words; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); Acknowledgements.
Details
Erscheinungsjahr: | 2021 |
---|---|
Genre: | Importe |
Produktart: | Schulbücher |
Rubrik: | Schule & Lernen |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781108926003 |
ISBN-10: | 1108926002 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Stimpson, Peter |
Auflage: | 4th Revised edition |
Hersteller: | Cambridge-Hitachi |
Maße: | 273 x 216 x 11 mm |
Von/Mit: | Peter Stimpson |
Erscheinungsdatum: | 08.07.2021 |
Gewicht: | 0,472 kg |
Warnhinweis