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Englisch
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Beschreibung
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Über den Autor
Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups.
Inhaltsverzeichnis
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
Details
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781108701440 |
| ISBN-10: | 1108701442 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Czinkota, Michael R
Ronkainen, Ilkka A Gupta, Suraksha |
| Auflage: | 9th edition |
| Hersteller: | Cambridge University Press |
| Maße: | 245 x 188 x 29 mm |
| Von/Mit: | Michael R Czinkota (u. a.) |
| Erscheinungsdatum: | 16.09.2021 |
| Gewicht: | 1,268 kg |
Über den Autor
Michael R. Czinkota is Professor Emeritus at Georgetown University, teaching International Business, Trade, and Marketing at Robert McDonough School of Business. He studied law and business at the University of Erlangen-Nuremberg and holds an MBA in international business and a PhD in Logistics from The Ohio State University. He has held professorial appointments at universities in Asia, Australia, Europe and the Americas. He was listed among the top three contributors to international business research by the Academy of International Business. Widely published in international newspapers, he has been awarded three honorary degrees and gives frequent discourses to business, government and academic groups.
Inhaltsverzeichnis
Part I: 1. The International Business Imperative; 2. Trade and Investment Policies; 3. The Essence of Culture; 4. Politics and Law; Part II: 5. Financial Management; 6. Developing and Emerging Markets and Their Integration; 7. Building Data and Knowledge; 8. Entry and Expansion; Part III: 9. International Marketing; 10. Services; 11. International Supply-Chain Management; 12. Managing Globally; Part IV: 13. Ownership, Governance, and Sustainability; 14. Digital Contributions for International Business; 15 The Future and the Soul of International Business.
Details
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Wirtschaft International |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781108701440 |
| ISBN-10: | 1108701442 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Czinkota, Michael R
Ronkainen, Ilkka A Gupta, Suraksha |
| Auflage: | 9th edition |
| Hersteller: | Cambridge University Press |
| Maße: | 245 x 188 x 29 mm |
| Von/Mit: | Michael R Czinkota (u. a.) |
| Erscheinungsdatum: | 16.09.2021 |
| Gewicht: | 1,268 kg |
Warnhinweis