Paco Underhill: Why We Buy | Taschenbuch

Cover: 9781416595243 | Why We Buy | The Science of Shopping | Paco Underhill | Taschenbuch

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Sprache: Englisch

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Beschreibung

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

Über den Autor

Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.

Inhaltsverzeichnis

CONTENTS

I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

1. A Science Is Born

2. What Retailers Don't Know

II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING

8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING

12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index

Erscheinungsjahr:	2008
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781416595243
ISBN-10:	1416595244
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Underhill, Paco
Hersteller:	Simon + Schuster LLC
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	138 x 211 x 20 mm
Von/Mit:	Paco Underhill
Erscheinungsdatum:	15.12.2008
Gewicht:	0,258 kg

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