0,00 €*
Cover: 9781416595243 | Why We Buy | The Science of Shopping | Paco Underhill | Taschenbuch
Dekorationsartikel gehören nicht zum Leistungsumfang.
Why We Buy
The Science of Shopping
Taschenbuch von Paco Underhill
Sprache: Englisch

17,65 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:
Beschreibung
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.
Über den Autor
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
Inhaltsverzeichnis
CONTENTS

I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

1. A Science Is Born

2. What Retailers Don't Know

II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING

8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING

12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index
Details
Erscheinungsjahr: 2008
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781416595243
ISBN-10: 1416595244
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Underhill, Paco
Hersteller: Simon + Schuster LLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 138 x 211 x 20 mm
Von/Mit: Paco Underhill
Erscheinungsdatum: 15.12.2008
Gewicht: 0,258 kg
Artikel-ID: 101824356
Über den Autor
Paco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of Why We Buy, The Call of the Mall, What Women Want, and his newest book, How We Eat. He has also written articles for or been profiled in The New York Times, The Wall Street Journal, The Washington Post, The New Yorker, Smithsonian Magazine, and more. Paco divides his time between New York City and Madison, Connecticut.
Inhaltsverzeichnis
CONTENTS

I

INSTEAD OF SAMOA, STORES: THE SCIENCE OF SHOPPING

1. A Science Is Born

2. What Retailers Don't Know

II

WALK LIKE AN EGYPTIAN: THE MECHANICS OF SHOPPING

3. The Twilight Zone

4. You Need Hands

5. How to Read a Sign

6. Shoppers Move Like People

7. Dynamic

III

MEN ARE FROM SEARS HARDWARE, WOMEN ARE FROM BLOOMINGDALE'S: THE DEMOGRAPHICS OF SHOPPING

8. Shop Like a Man

9. What Women Want

10. If You Can Read This You're Too Young

11. Kids

IV

SEE ME, FEEL ME, TOUCH ME, BUY ME: THE DYNAMICS OF SHOPPING

12. The Sensual Shopper

13. The Big Three

14. Time, Real and Perceived

15. Cash/Wrap Blues

16. Magic Acts

17. In Cyberspace, No One Can Hear You Shop

18. The Self-Exam

19. Final Thoughts

Acknowledgments

Index
Details
Erscheinungsjahr: 2008
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781416595243
ISBN-10: 1416595244
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Underhill, Paco
Hersteller: Simon + Schuster LLC
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 138 x 211 x 20 mm
Von/Mit: Paco Underhill
Erscheinungsdatum: 15.12.2008
Gewicht: 0,258 kg
Artikel-ID: 101824356
Sicherheitshinweis

Ähnliche Produkte

Ähnliche Produkte

Taschenbuch
Cover: 9783476023513 | Einführung in die Medienwissenschaft | Knut Hickethier | Taschenbuch
Einführung in die Medienwissenschaft
EAN: 9783476023513
Sprache: Deutsch
Von/Mit: Knut Hickethier

27,99 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783658127527 | Arbeitswelt im Zeitalter der Individualisierung | Ewinger (u. a.)
Arbeitswelt im Zeitalter der Individualisierung
Trends: Multigrafie und Multi-Option in der Generation Y
EAN: 9783658127527
Sprache: Deutsch
Von/Mit: Dunja Ewinger (u. a.)

14,99 €*

Lieferzeit 2-4 Werktage

Taschenbuch
Cover: 9781447283669 | Selfie | How the West Became Self-Obsessed | Will Storr | Taschenbuch
Selfie
How the West Became Self-Obsessed
EAN: 9781447283669
Sprache: Englisch
Von/Mit: Will Storr

14,30 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783801727819 | Praxis der Gruppendynamik | Übungen und Modelle | Klaus Antons (u. a.)
Praxis der Gruppendynamik
Übungen und Modelle
EAN: 9783801727819
Sprache: Deutsch
Von/Mit: Klaus Antons (u. a.)

39,95 €*

Lieferzeit 1-2 Werktage

Buch
Cover: 9783756841530 | Lead now! | Wirksam führen im 21. Jahrhundert | Tanzer (u. a.) | Buch
Lead now!
Wirksam führen im 21. Jahrhundert
EAN: 9783756841530
Sprache: Deutsch
Von/Mit: Cornelia Tanzer (u. a.)

29,90 €*

Lieferzeit 1-2 Werktage

Buch
Cover: 9783451395970 | Radikal neu | Gegen Mittelmaß und Abstieg in Politik und Wirtschaft
Radikal neu
Gegen Mittelmaß und Abstieg in Politik und Wirtschaft
EAN: 9783451395970
Sprache: Deutsch
Von/Mit: Thomas Sattelberger

25,00 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9783800673599 | Erfolgsfaktoren des Marketing | Katja Gelbrich (u. a.) | Taschenbuch
Erfolgsfaktoren des Marketing
Marketinginstrumente und Erkenntnisse der Wirtschaftspsychologie
EAN: 9783800673599
Sprache: Deutsch
Von/Mit: Katja Gelbrich (u. a.)

24,90 €*

Lieferzeit 1-2 Werktage

Taschenbuch
Cover: 9781032705200 | The Darker Side of Leadership | Pythons Devouring Crocodiles | Vries
The Darker Side of Leadership
Pythons Devouring Crocodiles
EAN: 9781032705200
Von/Mit: Manfred F. R. Kets De Vries

42,45 €*

Lieferzeit 4-7 Werktage

Taschenbuch
Cover: 9781636513560 | Pricing Management and Practice | Kent B Monroe (u. a.) | Taschenbuch
Pricing Management and Practice
EAN: 9781636513560
Sprache: Englisch
Von/Mit: Kent B Monroe (u. a.)

84,95 €*

Lieferzeit 1-2 Wochen

Diese Website verwendet Cookies, um eine bestmögliche Erfahrung bieten zu können. Mehr Informationen ...